Japanese media: Has CES become the home appliance business of China and South Korea?

【Global network technology reporter Li Zongze】 According to reports, the world's largest consumer electronics show "International Consumer Electronics Show (CES)" on January 12 (US time) closed. This year's CES has attracted attention in areas such as artificial intelligence (AI) and automobiles. In the field of household appliances that originated as the exhibition name, Chinese and Korean companies have shown a strong sense of presence. Demonstrate a new generation of home appliances that are connected to all devices with the TV as the core. On the one hand, Japanese household appliance manufacturers that once swept across the globe are shifting the battlefield to explore other areas where they can win.

"Chicken has been put in the fridge for 3 days. How about this dish today?" At the South Korean LG Electronics booth, a refrigerator equipped with a display on the door was placed next to the light-weight smartphone and television. The user can not only confirm the inside of the refrigerator from the outside, the refrigerator can also recommend the recipe based on the currently stored ingredients. In addition, this refrigerator is also equipped with artificial intelligence, which is used as a "hub" function that allows users to voice control the operation of home appliances such as washing machines and air conditioners.

In 2018, more than 3,900 companies participated in the CES, but only a few companies such as LG Electronics, Samsung Electronics, and Haier Group exhibited their own “three majors” of TVs, washing machines, and refrigerators.

Companies are competing to enable home appliances equipped with artificial intelligence to make life easier. In the era of “connected” home appliances and outdoor cars, the comprehensive strength of products in many fields has become a business opportunity.

Looking back at Japanese companies. Sony showed off new products such as organic EL TVs and smart phones. Panasonic’s booth did not show home appliances.

Sony’s president Hirai Hirai commented on Japan’s home appliance industry, “The past has been moving in the same direction. But if you consider how to effectively use your own assets, you should not all move in the same direction.”

When the "integration" (at least one household appliance to provide household appliances) signboard to the Chinese and South Korean companies, can focus on winning the field of investment to become the key to the victory of the Japanese companies.