As the saying goes: "Good horse with a good saddle", good brand naturally with good business. However, there are many LED application companies and distributors, even if they are in the door, they will pass by because they don’t know, don’t understand, and don’t trust. According to the statistics of the High-tech LED Industry Research Institute (GLII), the output value of LED indoor functional lighting increased by 80% in 2012, reaching 33.5 billion yuan. In 2013, as the year of LED indoor home lighting, it is estimated that the indoor functional lighting output value will catch up with landscape lighting this year and become the largest market segment in the application field. The data is beautiful.
However, in the LED channel war, there are many enterprises, many standards, many styles, many brands, and many words; the marketable products and the targeted policies have fewer “five and two less†phenomena, which creates a gap between enterprises and businesses. Suddenly, the fog is heavy.
"The current wholesale price of 3 watt ceiling lamps circulating on the market is from 12 yuan to 120 yuan, and the 3 watt bulbs are from 8 yuan to 50 yuan. The price and quality fog make it impossible for distributors and consumers to distinguish. The LED channel market is indeed a bit 'Seeking more than supply' status." A dealer in the old lighting city of Zou District, Changzhou smiled and teased.
According to Gaogong LED reporters in Hangzhou, Changzhou, Nanjing, Linyi and other major exhibitions in March, it was learned that many of the strong dealers this year want to “stable†and represent a long-term cooperation of the brand. “Scattered cooperation is only a short-term, and the agent can be done. Strong.
The most important thing for dealers to do engineering is to guard the three principles: 1. Quality assurance; 2. Design advantages; 3. High cost performance. "Multiple store dealers have roughly the same requirements for agent manufacturers. Even many merchants feel that the "design advantage" is above the "price ratio": "The project pays attention to the relationship, the quality passes, and the products have selling points and gimmicks can sell the price."
“Traditional lighting products are transparent in price. LED is currently the most attractive product for dealers. But in the end, how is the trend of LED technology, what is the real good LED product, how to promote LED to end consumers, etc. The professional platform is clear and clear for us.†Nanjing Shangzhao dealer Yu Hairong attended the “2013 China Good Product Tour Exhibition and Merchants Conferenceâ€, and also expressed the general dealer's mentality.
More provincial-level brand operators who have been engaged in lighting sales for 12 years said: In March, they spent 15 days walking the two LED industry bases in Shenzhen and Zhongshan, Guangdong Province, and inspected more than 20 companies, but still did not find a good product. And good brand.
Manufacturers hope to open channels quickly, but don't know how to get the favor of merchants; merchants hope to find long-term partners, but can't see who is the most suitable behind many choices?
In order to solve the "heart knot" between manufacturers, Gaogong LED reporters will bring the real needs and doubts of dealers to the first line of production enterprises, and explore how LED companies can make good products and good brands.
From April 10th to April 26th, we will visit Zhongshan and visit a number of well-known local LED lighting companies. During this period, we will follow the principle of fairness, justice and excellence. Each company only chooses one of the main pushes this year. The two series of fist products are interpreted from various aspects such as market research, research and development projects, design opening, price system, marketing policy, etc., in order to truly show the dynamics and sincerity of the enterprises on the same starting line of LED channels.
At the same time, we also welcome enterprises to register, registration hotline: Zhou Jianhua / 13923301042
However, in the LED channel war, there are many enterprises, many standards, many styles, many brands, and many words; the marketable products and the targeted policies have fewer “five and two less†phenomena, which creates a gap between enterprises and businesses. Suddenly, the fog is heavy.
"The current wholesale price of 3 watt ceiling lamps circulating on the market is from 12 yuan to 120 yuan, and the 3 watt bulbs are from 8 yuan to 50 yuan. The price and quality fog make it impossible for distributors and consumers to distinguish. The LED channel market is indeed a bit 'Seeking more than supply' status." A dealer in the old lighting city of Zou District, Changzhou smiled and teased.
According to Gaogong LED reporters in Hangzhou, Changzhou, Nanjing, Linyi and other major exhibitions in March, it was learned that many of the strong dealers this year want to “stable†and represent a long-term cooperation of the brand. “Scattered cooperation is only a short-term, and the agent can be done. Strong.
The most important thing for dealers to do engineering is to guard the three principles: 1. Quality assurance; 2. Design advantages; 3. High cost performance. "Multiple store dealers have roughly the same requirements for agent manufacturers. Even many merchants feel that the "design advantage" is above the "price ratio": "The project pays attention to the relationship, the quality passes, and the products have selling points and gimmicks can sell the price."
“Traditional lighting products are transparent in price. LED is currently the most attractive product for dealers. But in the end, how is the trend of LED technology, what is the real good LED product, how to promote LED to end consumers, etc. The professional platform is clear and clear for us.†Nanjing Shangzhao dealer Yu Hairong attended the “2013 China Good Product Tour Exhibition and Merchants Conferenceâ€, and also expressed the general dealer's mentality.
More provincial-level brand operators who have been engaged in lighting sales for 12 years said: In March, they spent 15 days walking the two LED industry bases in Shenzhen and Zhongshan, Guangdong Province, and inspected more than 20 companies, but still did not find a good product. And good brand.
Manufacturers hope to open channels quickly, but don't know how to get the favor of merchants; merchants hope to find long-term partners, but can't see who is the most suitable behind many choices?
In order to solve the "heart knot" between manufacturers, Gaogong LED reporters will bring the real needs and doubts of dealers to the first line of production enterprises, and explore how LED companies can make good products and good brands.
From April 10th to April 26th, we will visit Zhongshan and visit a number of well-known local LED lighting companies. During this period, we will follow the principle of fairness, justice and excellence. Each company only chooses one of the main pushes this year. The two series of fist products are interpreted from various aspects such as market research, research and development projects, design opening, price system, marketing policy, etc., in order to truly show the dynamics and sincerity of the enterprises on the same starting line of LED channels.
At the same time, we also welcome enterprises to register, registration hotline: Zhou Jianhua / 13923301042
Guangzhou Ehang Electronic Co., Ltd. , https://www.ehangmobile.com