From low-pressure lamps for curved tubes to low-voltage lamps for flat glass and low-pressure crystal lamps, the evolution of low-voltage lamps is almost a year. However, no matter how it evolves, the follow-up phenomenon of low-voltage lamps has not changed, and there is even a growing feeling. In the product follow-up and price chaos, who can make a breakthrough, break through the encirclement, and laugh at the end?
Market situation is fluctuating
Low-voltage lamp manufacturers are most concentrated in Zhongshan. In Guzhen, there are only 50 enterprises specializing in the production of flat-panel low-voltage lamps. In 2003 and 2004, the low-voltage lamps market was booming. Many enterprises were involved in the low-voltage lamp market, and the market appeared shoddy. The products that cut corners and cut the materials, the market is very chaotic, because at that time it was still in the stage of supply shortage, consumer consumption was passive, and many enterprises did not feel the crisis. However, with the gradual rationalization of consumers and the sharp increase in products, since 2005, the price of low-voltage lamps has become more reasonable, the sales volume of the market has declined, and the number of enterprises has rapidly decreased. At present, modern low-voltage lamps have performed well in the market, and overall sales have shown an upward trend. Active brands include Dafeng, Aihua, Baotian and so on. More and more ordinary consumers and home improvement designers are more interested in choosing modern and modern low-pressure crystal lamps when they are at home. Overall, the market has been fluctuating for more than two years in 2005-2007.
The decline in profits is a fake
According to the survey, there are many problems plaguing low-voltage lamps companies, mainly showing the following confusions: First, the market is difficult to develop, sales are difficult to break through, raw material prices increase, low-voltage lamps increase costs, profits decline year by year; second, counterfeiting, exacerbating the low-voltage lamp industry Vicious competition, price chaos also leads to lower profits; thirdly, high-voltage series lamps are posing as low-voltage lamps, and their quality problems have a large negative impact on the low-voltage lamp market.
Make a breakthrough in all aspects
In 2006, the flat-plate crystal low-voltage lamp with LED as the light source became popular in the market. Dafeng, Aihua and other enterprises first tasted the sweetness. Therefore, the low-voltage crystal lamp on the line became a breakthrough for low-voltage lamps and even lighting companies.
As a leading brand enterprise specializing in the field of modern low-voltage lamps, Aihua Home Lighting has made breakthroughs in market influence and product technology through market research and technology accumulation in recent years. In the past two years, with the rapid increase in the number of upstream production enterprises, the field of lighting production has become a mixed bag, and the concept of Aihua’s focus is unwavering. Through the accumulation of technology, Aihua has continuously improved the quality of its products, strengthened the training and promotion of terminal sales personnel, and also promoted the concept that “modern low-voltage lamps are equal to love†in the hearts of dealers. China's love has made breakthroughs in many aspects: in terms of talents, it has strengthened the counterpart recruitment of professional talents from various universities and colleges, and absorbed more outstanding talents into the enterprise; in terms of products, innovative product design style, speeding up the development of new products and improving product quality. Model breakout, import ERP system, improve production mode and process, improve production efficiency and delivery speed; market, increase market input, dispatch professional sales personnel to penetrate the market and strengthen communication with dealers and store image store manager Training for salespersons and technicians; in terms of services, we will strengthen the image supervision and product display management of dealers, and recruit professional after-sales service personnel to be responsible for the meticulous and thoughtful service of customers' after-sales needs.
Single product champion goes into the home
In the eyes of the public, Dafeng has maintained a low-key attitude, but the momentum in the low-voltage lamp market has been strong, and finally achieved the low-pressure lamp single product champion. In 2005, Dafeng opened a unified image store in the country and integrated distribution channels. In 2006, Dafeng changed its low-key attitude, acted in a high-profile manner in the media and industry, and implemented a new breakthrough strategy. In September, with many years of low-voltage lamp resources, strength, and network, the production line broke through and fully entered home lighting, and from Hubei as a Breakthroughs, the establishment of the Hubei Operation Center, to achieve breakthrough breakthroughs in the model and market, this year, the new industrial park was also successfully put into operation.
The trajectory of the Chinese market has been ups and downs for more than 20 years. From the shortage to the surplus, the most fundamental main line is the complete reversal of consumer psychology and consumer demand. The era in which products are dominant and consumption cannot be chosen has passed, and manufacturers are “plundering†the way they operate, and many consumers are tired. The so-called "poor is changing, changing is the same", this is an era of survival of the fittest, the changes in the market prompted companies to change their mindset, must seek change. Only by thoroughly grasping the consumer psychology of consumers and satisfying the consumer demand of consumers, can enterprises get rid of the embarrassment imposed by the market environment and become a strong person who truly controls their own destiny.
The second and third-level market potential of large-scale lanterns enterprises to break through the domestic crystal lamp enterprises how to go out of the dilemma of light source enterprises how to highlight the encirclement and win the market China's lighting and lighting enterprises' dilemma and way out (Figure 3) China's lighting and lighting enterprises' dilemma The way out (Figure 2) The dilemma and outlet of China's lighting companies (Figure 1)
1
Keyboard Cleaner,Keyboard Cleaner Spray,Mini Keyboard Brush
Clover Trading Co., Ltd , http://www.zjflashlight.com