The lamp dealers in the ancient town are forging their own "golden signboards". For example, the famous enterprise “Hua Yi†sells services, and the new Donggen residence “sells the concept. They are just the epitome of the ancient town lamp dealers eager to upgrade their products and launch the “brand strategyâ€.
Tailored for high-end customers
If we say that the scale and the opportunity to achieve the status of the ancient town lighting industry in the country and the world, then today's ancient town lamp dealers are facing the test of industrial upgrading and product upgrading. It is an important step for Guzhen Lighting Industry to maintain international leading position under the regional industry brand.
"This step, big companies must go first." District Bingwen, chairman of Huayi Lighting Group, told reporters that large enterprises are leaders and have the responsibility to promote the development of the industry.
“Customized†for high-end customers is a brand strategy that District Bingwen has high hopes. Five-star hotels, skyscraper offices, international machine-tasting villas and even casinos in Macau are the target customers of Huayi. Providing high-end products for these high-end venues not only enhances the benefits of Huayi, but more importantly, enhances Huayi's International brand image.
Start the area "service card"
Bingwen in Huayi District is interested in the high-end market. Wen Zherong, general manager of Sichuan Merchants and DTL Lighting, decided to take the “Public Routeâ€. However, they also played a set of "service cards."
Wen Xuan Rong started from scratch and created an annual sales of over 10 million in one year. "At the time, I felt very comfortable with the results. But in the second year, the market has changed." Wen Xuanrong found that more and more imitations, pressure made him soberly aware that he must establish his own brand.
“When the company opened more than 500 chain stores nationwide, it also launched the 'after-sales service' mechanism.†Wen Xuanrong asked the regional manager to receive a “problem call†regardless of where the customer is and the value of the product, and find ways to solve it.
Fighting for the brand, Wen Xuan Rong practiced. He printed his mobile phone number on the product warranty card, in addition to giving customers a way to solve the problem, but also hopes to have a pair of "supervised" regional manager service quality eyes.
"selling concept" to create another brand
Cao Lihui's "roots" root art lighting company has just been founded for a year, he decided to take a different path. “Integrating the two art collections of lighting and root carving gives new value to lighting products.â€
Cao Lihui went all out to successfully solve the technical problems of solid root carving laying power lines and "root bouldering" lighting, and obtained national patents. And his set of pioneering works—the root art lighting made of the 3,800-year-old ancient banyan tree roots, was appraised by the Jianbao Branch of the Academy of Fine Arts of Tsinghua University worth 350,000 yuan. When hearing this good news, Cao Lihui also firmly adhered to the road of innovative ideas and the development of "concept products."
When the company fought for the "brand", the town government also escorts the company as always. As early as 2000, the ancient town relied on Fudan University, Tianjin University, Zhongshan University and other institutions of higher learning as the technical support to set up Zhongshan Guzhen Lighting Engineering Technology Research and Development Center. In the past seven years, Guzhen Town and Municipal Science and Technology Bureau invested millions of yuan to strictly control the quality of lamps and lanterns, and guided the technological innovation of lighting enterprises to ensure that the quality of lighting in Guzhen is leading the international.
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