Kepu Lighting is a comprehensive enterprise group engaged in the production, sales and research and development of acrylic ceiling lamps and kitchen lamps. The product is supervised by Korea New Samsung Technology Lighting (Group) Co., Ltd. Its brand “Ai Yu Shi†entered the Chinese market in 2005. With its accurate market analysis and complete planning of the latest design of Korean professional advertising company, it completed its own brand positioning and cultural positioning, and quickly took the lead in the market. Recently, the reporter interviewed Yu Wanjun, general manager of Zhongshan Science and Technology Lighting Factory, and learned about some recent trends of Science Popularization.
Product injects new elements
Delusion and dreams, glory and glory, an infinitely extended sense of space. The field of vision is no longer an abstract, calm and rich color. Self-confidence, feelings of comfort, thoughts and tolerance, what is needed, has long been easy to hold, this is to meet the space, the same flow of elegant and elegant taste.
Reporter (hereinafter referred to as the note): Yu Zong, the Light Fair is just around the corner, what kind of joy will the company bring to the majority of businesses in terms of new products?
Yu Wanjun (hereinafter referred to as Yu Zong): Recently, the company's product line has added some new elements, new ceiling lamps, kitchen lights, and portable home lighting products have been available. In particular, energy-saving ceiling lamps, such as 32W milky white circular energy-saving ceiling lamps, have become the best-selling brands of home lighting products because of their soft color, quietness, good quality, long life, high efficiency and energy saving, and moderate price.
The right one is the best
We pursue a perfection, pursue a style, and also pursue the appearance of the sentiment and will. Therefore, we always look forward to meeting customers with similar tastes and similar interests. Perhaps our meeting is just an ordinary meeting, but it will be externalized into our artistic sentiment, externalized into our noble soul, and create a wonderful work.
Reporter: How do you position your product market? What kind of design concept has been incorporated into the design of the product?
Yu total: Science and technology companies have always paid attention to quality and after-sales service. The selection of materials focuses on the selection of refined materials, casting advanced brands with advanced production technology, accurate market positioning and cost-effective products. With products as the carrier, we are committed to the service of science and technology, so that the aesthetic taste and humanities can be perfectly combined to highlight the cultural heritage and artistic position of the products. Therefore, in terms of R&D and manufacturing, science popularizes products as high-quality products that meet the national standard of living and the public's acceptance of price. In design innovation, injecting technology passion and aesthetic vitality into products, creating value for customers and creating benefits for society is our constant pursuit of science.
Product style and policy are key
Lights, entering our vision in a simple style, bring happiness, warmth, fashion and taste to the home life, but also change our lives.
Reporter: What impact do you think policies have on companies?
Yu total: From ancient times to today, there are indispensable lighting in home decoration. They bring more than just light source and beauty to people's lives. Different styles of lights will also reflect different effects, just like simple lights, will give life. Bring a peace and a relaxed. But modern lights have transcended the single function originally used for lighting and gradually have the role of a modern ornament. For many years, the company has been deeply touched by the government's policy in addition to the market's requirements for product style launch. Government policy is a macro-control hand and it is very important. My entrepreneurial blessing is the ancient town of Zhongshan. I am very grateful to the platform of the ancient town. I am grateful for the support of the local government and the trust and recognition of the Ai Yu Shi brand.
Let the product fly into the homes of ordinary people
The selection of materials, ingenious design, heavy connotation, exquisite craftsmanship, romantic style... ultimately attributed to the care of human nature. It is not only because of the study, but also from history and culture. Classics can't be imitated, just as the taste can't be fast.
Reporter: What is the future development plan of Ai Yu Shi brand?
Yu Zong: The simple and fashionable product style of the popular science company has won the favor of young white-collar workers. At the same time, the ultra-white glass ceiling lamp introduced from South Korea is quickly sought after by distributors all over the country for its easy and bright lighting feeling. In the research and development aspect of the “Ai Yu Shi†brand, all adopt the latest Korean design. The ceiling lamps and chandeliers that are the first in the marketing plan and the wall that extends to the following have already occupied an increasingly wide-ranging advantage of the city's often integrated headquarters. The “Ai Yu Shi†brand franchise and specialty stores nationwide promoted. It will also advance at a faster rate. All of this is mainly due to the near-demanding requirements of the product appearance, quality, safety and environmental protection of Science Lighting, and strives to make science popularize other domestic lighting companies in terms of product quality awareness. This kind of quality awareness and quality awareness has made science popular in the Chinese market, and soon it has spread all over the domestic lighting market. The pass rate of science popular products is extremely high, and the products are close to the market demand in terms of shape, safety and environmental protection. In fact, the purpose of science is not only to do high-end products, but to finally let popular science products fly into the homes of ordinary people, let more people experience the new light environment created by popular science lamps.
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