When more than ten well-known economic experts in the province visited Zhongshan in the past, they gave a high evaluation to the brand of Guzhen Town lighting industry. Professor Luo Biliang, Dean of the School of Economics and Management of South China Agricultural University, even more blunt: Zhongshan City has presented a professional town with a prototype of industrial culture, only the ancient town.
In the eyes of experts and scholars, industrial clusters with industrial culture must be "industrial ecology" healthy and developed, and the operating mechanism is efficient and sustainable. The industrial development model of “the government's behind-the-scenes service and the conscious improvement of quality†has been formed in Guzhen Town. It is an effective pattern that experts and scholars are eager to seek for sustainable development of the industry.
Enterprises work together to make "boutiques"
In the late 1990s, the local government’s highly discouraged “light show and brand building†strategy promoted the rapid rise of the lighting industry cluster. The lighting industry cluster of Guzhen has been gradually expanded and improved, and it is ready to take off, and it is expected to drive the economic development of the entire township.
Since 1992, Guzhen Lighting Industry has entered a large-scale development boom. At that time, more than 300 lighting companies set up sales outlets in the center of the town to form the first lighting street in the town. In the subsequent development, many lighting factories have continuously reformed production methods, adjusted product structure, formed group companies, and realized the “one-stop production, supply and sales†business structure according to market needs.
However, the market rules are doomed: it is difficult for a company to be proficient in all aspects of a product. When a large number of imitations appeared, the ancient town lights enterprises began to think about the "skills in the profession" line, so the enterprise group began to do their best, division of labor and cooperation. Su Zhenming, the mayor of Guzhen Town, told reporters that at present, in Guzhen, all kinds of accessories companies that produce lighting have their own products. How can a number of "experts" make a product together?
Guzhen Lighting Industry has also formed a pattern of “big enterprises, big brands, and small and medium-sized enterprises relying on developmentâ€. Among the 11 enterprises in the town that have won famous brands, lighting lighting enterprises occupy 8 companies. The lighting products of Guzhen are also spread all over the world, basically with the "foreign lights" of overseas.
The government is willing to be a "waiter"
Guzhen Town was recognized as the first batch of Guangdong Province industrial cluster upgrading demonstration zone in 2005. In assisting enterprises to upgrade their brands and cultivate industrial culture, the town government's self-determination is very clear: Gan is the "waiter" of economic development.
At the same time as the company's division of labor and cooperation to jointly maintain the "regional brand", the Guzhen Town Government has also set up a stage for international participation in the international competition: the International Lighting Fair. The Fair has given the entire lighting industry upstream and downstream enterprises a chance to focus on exchanges and cooperation.
Su Enming said that in order to launch the industrial brand of “Guzhen Lightingâ€, the government also encouraged the large and medium-sized lighting companies in the town to set up brand stores in the country. “The main leaders in the town will lead the team twice a year and go overseas to study, so that business owners can feel the charm of the brand.â€
Along with the growth of the lighting industry in Guzhen, the lighting enterprises in the town also face a real dilemma, that is, the growth of local operating costs. "This is an inevitable phenomenon brought about by development, but the government must guide in time to solve problems for enterprises." Su Enming said that with the assistance of the government, many enterprises have built multi-storey factories. At the same time, the villages have also greatly assisted and planned to invest more. The floor plant is leased to the enterprise, allowing the company to free up a “handâ€.
When industrial clusters develop to a certain period, they need to use industrial culture to improve their quality. The formation of industrial culture must be an effective mode of operation within industrial clusters. This is a virtuous circle. While Guzhen Town has strengthened its industrial cluster, it is striving to cultivate industrial culture. It is the dream of “the lighting industry as the pillar and the tertiary industry as the auxiliary, and the construction of the 'two suitable' trade and famous townsâ€. I believe that with the improvement of industrial culture, this dream is just around the corner.
1
Gwtee Electric Manufacture Co., Ltd , http://www.dgflashlight.com