On October 17th, Zhongshan Delaitong Lighting Appliance Factory held a grand car dealership profit strategy forum and new product launch conference in Guzhen, attended by nearly 100 dealers from all over the country.
Enhance terminal vitality
In the morning forum, Wang Chao, Marketing Director of Delaton Lighting Appliance Factory, delivered a speech entitled “Winning in the Terminal, Winning the Terminal – The Future Market Operation Strategy of Karas Silk Lightingâ€.
Wang Chao emphasized that the major marketing strategy of Kela Sike in the future is to strengthen terminal construction and implement a standardized terminal strategy. Terminal standardization includes image standardization, product standardization, management standardization, and service standardization, which together constitute the core competitiveness of the specialty store. In order to implement terminal standardization, Kraswick will provide support for three marketing measures, including terminal manuals, store manager's manuals, standardized material support composed of shopping guide training materials, coordinated management support for regional managers to help store sales, and delegated terminals. The training and supervision of the training specialists will create a strong terminal with the most competitiveness and profitability. The whole case of marketing and improving terminal profitability is the second stage. Terminal standardization and case-wide marketing will maximize terminal profitability. Carat Silk will adopt the 4S brand marketing model in the future. The 4S model makes the terminal no longer rely solely on selling products to make a profit, but instead transforms the service directly into economic benefits, to occupy the market to a greater extent, to achieve multi-channel profitability and sustainable profitability and to create the core competitiveness of the terminal.
Improve product competitiveness
Xiao Weiya, R&D Manager, gave a speech on “Design Innovation to Create the Core Competitiveness of Carat Silk Productsâ€.
Xiao Weiya said that this year, Klaxk has implemented four R&D strategies, including talent and system management strategy, innovation strategy, risk aversion strategy and leading classic product strategy. It has a professional development team of more than 30 people and is externally designed. In close cooperation, in order to welcome this lighting fair, we have developed more than 200 products in nearly 100 series. In order to protect the rights and interests of the products, Caratske has applied for patents for 31 products and molds. The leading classic product strategy is based on the concept of “marriage to the classics†and the consumer group is positioned at the high-level consumers of 28-45 years old. The material standard of the products is more than 80% high-lead crystal. Based on the above four strategies, Krax will build product design into the core competitiveness of the brand.
Production Manager Huang Sheng delivered a speech on "New Thinking in Enterprise Production Management". Huang Sheng said that quality assurance and delivery cycle are the mission of production management. Karax Silk's production management includes strict quality management, scientific control of costs, and the creation of an excellent management team. The factory implemented ISO9000 quality management specifications from May, adopted MRP2 system and JIT production mode, implemented standardized management, improved the process flow, reduced production costs and improved production efficiency.
Guarantee the cohesiveness of manufacturers
Mr. Ye Renping, general manager of Wenla Jinyang Lighting Co., Ltd. and Sun Meiyan, general manager of Harbin Huixin Lighting, gave a brief introduction to their respective experiences and cooperation in the process of cooperation with Klax. Ye Renping said that the design, quality, service and price of the product were satisfactory, and the benefits of the cooperation over the past year were significant. Ye Renping said that he wants to use Caratske as his own brand and continue to do it, make it bigger and better. Sun Meiyan said that in the process of cooperation with Klaoske, the factory has received a lot of support and achieved the current achievements. It is very recognized that the brand must adhere to the brand concept of Kela Silk and share it with Klasske. development of.
In the afternoon, the dealers came to the Klassek exhibition hall to visit and order. The newly launched hundreds of new products are graceful and graceful, and the dealers are dazzled and praised. Many dealers immediately find sales personnel to order, and the exhibition hall has become a hot market, showing that the carats are different. Product design and brand charm.
Seeing the dazzling array of products and the dealers who are eager to order, Pan Guoke, the head of the carat, said with confidence: "With the joint efforts of the car dealership and dealers, the carat will be the most A highly and influential lighting brand."
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