The industry has set 2007 as the crystal year, then the market capacity of crystal lamps determines the future living environment of many enterprises and businesses. In May, the newspaper made a market survey and found that there were more than 380 stores with crystal lamps on the top of the town, and more than 500 crystal lamp accessories, but there were few finished crystal lamp brands. Summarize the current development trend of crystal lamps, enterprises outside Guzhen do brand, enterprises in Guzhen Town do sales. At present, the well-known domestic crystal lamp brands are: Dongguan has Vatican, Jinda, Weishahua, Baohui; Fujian's Wenhang, Shanghai's Yinghui. Among the more than 380 crystal lamp enterprises in Guzhen, among them, the brand names can be called: Zhongyi Crystal, Zhenxiong Lighting, Yudi Lighting, Xingchen, Carat. Silk, Meixin Lighting. Among the brands of these Fengmaojiao in the ancient town, the crystal lamp enterprises in the ancient town, regardless of the influence of the brand, the scale of the production of the enterprise, the precipitation of the corporate culture, and the enterprises outside the ancient town, are all very single and take the crystal hardware accessories. In terms of the fact, most of the enterprises in the ancient town are spraying the factory after they produce the shelves. Spraying technology is the key to determining the life of the entire crystal lamp, and most of the companies in Guzhen have not mastered this technology. Dongguan's Vatican, Jinda, Weishahua, Baohui; Fujian's texts, have come to their own painting workshop many years ago. Due to the excessive number of crystal domes, the quality of crystal balls is also very different. When it comes to the corporate culture, most of the enterprises in the ancient towns are all the same, fighting the price war. When the enterprises use the low-quality and low-price means to compete for market share, the incident of crystal lamps and smashing the floor is not enough. Odd. In the face of hot-headed enterprises and businesses, some people have expressed such doubts that there is not much room for the crystal lamp to be excavated. The reasons are:
1. The state has increased the control of large-sized home space. This is a signal that all crystal lamp industry people should be warned. In the 1980s and 1990s, the policy proposed by the state was to let some people get rich first. Now it is necessary to build a harmonious society. The state has begun to pay more attention to the disadvantaged groups, and has begun to impose restrictions on those who are rich first. The introduction of the Eighth National and the Sixth National Articles is an example;
2, because too many enterprises and businesses do not do any market research, blindly on the crystal lamp project, resulting in the saturation of the market has been presented; price war is inevitable;
3, due to the number of enterprises on the crystal lamp, the quality is inevitably mixed, consumers will know more about the crystal lamp, the development of each category is not open to the publicity of the monument, it is impossible to have a good reputation;
4, the after-sales service characteristics of the crystal lamp is high in cleaning and installation costs, and more cumbersome, which is also a key factor determining the development space of the category;
In particular, some companies and businesses that are not strong enough should not be over-invested in the category of crystal lamps. Once there is a capital break, the risk factor for the collapse of enterprises and stores will increase.
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