- written on the occasion of the first China Brand Festival
"We should have our own fist products and create our own brand name in China, otherwise we will be bullied." --- Deng Xiaoping
On August 8, the opening ceremony of the first China Brand Festival was held in Beijing. This day has been identified by the majority of authorities and individuals as the China Brand Festival, because the 29th Olympic Games will be held on the same day next year. On the evening of the same day, Beijing citizens held a grand celebration of the first anniversary of the countdown to the Olympic Games.
Under the guidance and guidance of the macro theme of “Brand, Let China be more respectedâ€, the first China Brand Festival will focus on the micro-themes of “industrial branding and brand internationalization†to carry out the theme brand for five days in all directions and at multiple levels. The event is a domestic “brand Olympicsâ€, which promotes more domestic companies to become famous brands and go global. This is another major brand cultivation strategy after China's implementation of the famous brand strategy.
Lighting and lighting companies should also celebrate this festival of their own. Nowadays, the lighting and lighting industry is paying more and more attention to the brand concept. How can we become a brand? In fact, the Chinese brand that is being carefully selected is the goal of lighting and lighting enterprises. Since the AQSIQ issued the 2007 “China Famous Brand Product†notification notice, the local declarations have started in May, and many local governments and enterprises have vigorously promoted the brand name as a key project.
Famous brand leads the lighting industry
In 2001, according to the instructions of the State Council, the General Administration of Quality Supervision, Inspection and Quarantine presided over the establishment of the China Famous Brand Strategy Promotion Committee, promulgated the "China Famous Brand Product Management Measures", and carried out the commendation, publicity and cultivation of China's famous brand products. According to statistics, there are 226 categories and 1338 Chinese famous brand products in various industries in China.
The lighting and lighting industry began to select Chinese famous brand products in 2003. In the same year, Zhejiang Sunshine Group, Guangzhou Jiufo Electric Company, Xiamen Tongshida Lighting Company and Jiangsu Honglian Group were selected. In 2005, Ningbo Liaoyuan Lighting Company and Shanghai Dongsheng Four companies including Electronics (Group) Co., Zhongshan Weilai Lighting Co., Ltd. and Ningbo Jieyousheng Lighting Co., Ltd. were selected; in 2006, Sunshine, Honglian, Huayi, Op, Jiufo, Dongsong Sanxiong and Tongshida were selected. Since the title of China's famous brand products is valid for three years, four companies have re-entered this year. A total of 11 companies in the current lighting industry have the title of China Famous Brand. According to the China Famous Brand Strategy Promotion Committee's 2007 China Famous Brand Product Evaluation Catalogue, the lighting and lighting industry was not included. This may be a pity for the lighting industry, but it does not mean that the lighting industry has never been with a famous brand. The lighting industry is booming and we look forward to the growth of more famous brands.
Strive to create more brand names
In addition to raising higher standards in terms of product quality, independent innovation, and market share, this year's China's famous brand products also set strict requirements on corporate social responsibility (such as environmental protection) and quality integrity. Lighting and lighting companies can refer to this year's selection criteria, in accordance with these standards to improve and enhance themselves in the relevant areas, and strive to be selected for China's famous brand products in the coming year.
Enterprises are the mainstay of promoting brand strategy. The implementation of the brand management strategy, lighting lighting companies still need to further enhance the awareness of the importance of the brand. Some enterprises pay attention to immediate interests, insufficient investment in technology research and development, weak brand awareness, and lack of long-term mechanism to cultivate brands; some enterprises are comfortable with the status quo of OEM production; some enterprises lack experience and talents in brand operation. These are all companies that need to overcome and improve in the process of striving for famous brands.
This year's "3?15" product quality inspection, the quality of some well-known brand lighting products is unqualified, reflecting many problems in China's lighting and lighting industry, and has a negative impact on the brand strategy of the lighting industry. Therefore, enterprises should take quality as the core, establish and improve the quality assurance system, standardization system and measurement and testing system, and actively adopt international advanced standards to standardize operation and management. At the same time, increase investment in scientific research and development, and enhance the ability of independent innovation. In addition, strengthen brand awareness and continuously enhance brand influence.
Resource-saving products and environmental protection products are the key areas for the cultivation of famous brand strategic products during the “Eleventh Five-Year Plan†period in China. China is vigorously promoting green lighting products to achieve the development goals of energy saving and consumption reduction. According to the "China's Famous Brand Product" 11th Five-Year Key Training Guidebook issued by China's Famous Brand Strategy Promotion Committee, high-efficiency energy-saving lamps and LED lighting products have become the object of brand-name cultivation in 2010. Therefore, lighting and lighting enterprises should also seize the opportunity, strive to promote product upgrading, move closer to green energy conservation, and carefully prepare, actively declare, and strive to have a number of brand-name rookies at that time.
Relevant government departments and industry organizations should also strengthen their support for the development of famous brands in the lighting industry. According to incomplete statistics, 395 local governments across the country have awarded different degrees to enterprises that have obtained the title of brand-name products. The government's promotion of energy conservation and consumption reduction should naturally support the famous brand strategy of lighting and lighting enterprises.
In short, although the lighting and lighting enterprises do not participate in the election, but can refer to; brand strategy can not only relax, but must be stepped up; not only can not reduce, but to improve, this is the development of China's famous brand products.
Strive to the world famous brands
Since 2005, in order to support the dominant enterprises to participate in international competition, the AQSIQ authorized the China Famous Brand Strategy Promotion Committee to carry out the evaluation of “China's world famous brand products†for internationally competitive Chinese famous brand products. China has launched the "Cultivate China's World Famous Brand Project" and strives to form 10 world-class brands during the 11th Five-Year Plan period, cultivating 100 Chinese famous brand enterprises to enter the world-class brands. Since 2005, the company has won the title of China's world famous brand products, including Haier and Huawei. They are a model for Chinese companies to enter the international market and try to create world-renowned brands.
Of course, the conditions of China's world famous brand products are much higher than those of China's famous brand products, and there is still a big gap between lighting and lighting companies. However, China is one of the world's four major lighting and lighting industry bases, with four corners of the French, Italian and Japanese lighting industries; in particular, the ancient town lighting has a domestic market share of 70%, and is exported to 190 countries and regions around the world, 2006 The total export value of ancient town lighting is about 600 million US dollars. People often say that the ancient town illuminates the world, so the Chinese lighting industry should cultivate world famous brands. Domestic lighting and lighting companies can be said to have a long way to go. They must be fast-moving and down-to-earth, and strive to achieve world-famous products from China in the shortest possible time.
1
"We should have our own fist products and create our own brand name in China, otherwise we will be bullied." --- Deng Xiaoping
On August 8, the opening ceremony of the first China Brand Festival was held in Beijing. This day has been identified by the majority of authorities and individuals as the China Brand Festival, because the 29th Olympic Games will be held on the same day next year. On the evening of the same day, Beijing citizens held a grand celebration of the first anniversary of the countdown to the Olympic Games.
Under the guidance and guidance of the macro theme of “Brand, Let China be more respectedâ€, the first China Brand Festival will focus on the micro-themes of “industrial branding and brand internationalization†to carry out the theme brand for five days in all directions and at multiple levels. The event is a domestic “brand Olympicsâ€, which promotes more domestic companies to become famous brands and go global. This is another major brand cultivation strategy after China's implementation of the famous brand strategy.
Lighting and lighting companies should also celebrate this festival of their own. Nowadays, the lighting and lighting industry is paying more and more attention to the brand concept. How can we become a brand? In fact, the Chinese brand that is being carefully selected is the goal of lighting and lighting enterprises. Since the AQSIQ issued the 2007 “China Famous Brand Product†notification notice, the local declarations have started in May, and many local governments and enterprises have vigorously promoted the brand name as a key project.
Famous brand leads the lighting industry
In 2001, according to the instructions of the State Council, the General Administration of Quality Supervision, Inspection and Quarantine presided over the establishment of the China Famous Brand Strategy Promotion Committee, promulgated the "China Famous Brand Product Management Measures", and carried out the commendation, publicity and cultivation of China's famous brand products. According to statistics, there are 226 categories and 1338 Chinese famous brand products in various industries in China.
The lighting and lighting industry began to select Chinese famous brand products in 2003. In the same year, Zhejiang Sunshine Group, Guangzhou Jiufo Electric Company, Xiamen Tongshida Lighting Company and Jiangsu Honglian Group were selected. In 2005, Ningbo Liaoyuan Lighting Company and Shanghai Dongsheng Four companies including Electronics (Group) Co., Zhongshan Weilai Lighting Co., Ltd. and Ningbo Jieyousheng Lighting Co., Ltd. were selected; in 2006, Sunshine, Honglian, Huayi, Op, Jiufo, Dongsong Sanxiong and Tongshida were selected. Since the title of China's famous brand products is valid for three years, four companies have re-entered this year. A total of 11 companies in the current lighting industry have the title of China Famous Brand. According to the China Famous Brand Strategy Promotion Committee's 2007 China Famous Brand Product Evaluation Catalogue, the lighting and lighting industry was not included. This may be a pity for the lighting industry, but it does not mean that the lighting industry has never been with a famous brand. The lighting industry is booming and we look forward to the growth of more famous brands.
Strive to create more brand names
In addition to raising higher standards in terms of product quality, independent innovation, and market share, this year's China's famous brand products also set strict requirements on corporate social responsibility (such as environmental protection) and quality integrity. Lighting and lighting companies can refer to this year's selection criteria, in accordance with these standards to improve and enhance themselves in the relevant areas, and strive to be selected for China's famous brand products in the coming year.
Enterprises are the mainstay of promoting brand strategy. The implementation of the brand management strategy, lighting lighting companies still need to further enhance the awareness of the importance of the brand. Some enterprises pay attention to immediate interests, insufficient investment in technology research and development, weak brand awareness, and lack of long-term mechanism to cultivate brands; some enterprises are comfortable with the status quo of OEM production; some enterprises lack experience and talents in brand operation. These are all companies that need to overcome and improve in the process of striving for famous brands.
This year's "3?15" product quality inspection, the quality of some well-known brand lighting products is unqualified, reflecting many problems in China's lighting and lighting industry, and has a negative impact on the brand strategy of the lighting industry. Therefore, enterprises should take quality as the core, establish and improve the quality assurance system, standardization system and measurement and testing system, and actively adopt international advanced standards to standardize operation and management. At the same time, increase investment in scientific research and development, and enhance the ability of independent innovation. In addition, strengthen brand awareness and continuously enhance brand influence.
Resource-saving products and environmental protection products are the key areas for the cultivation of famous brand strategic products during the “Eleventh Five-Year Plan†period in China. China is vigorously promoting green lighting products to achieve the development goals of energy saving and consumption reduction. According to the "China's Famous Brand Product" 11th Five-Year Key Training Guidebook issued by China's Famous Brand Strategy Promotion Committee, high-efficiency energy-saving lamps and LED lighting products have become the object of brand-name cultivation in 2010. Therefore, lighting and lighting enterprises should also seize the opportunity, strive to promote product upgrading, move closer to green energy conservation, and carefully prepare, actively declare, and strive to have a number of brand-name rookies at that time.
Relevant government departments and industry organizations should also strengthen their support for the development of famous brands in the lighting industry. According to incomplete statistics, 395 local governments across the country have awarded different degrees to enterprises that have obtained the title of brand-name products. The government's promotion of energy conservation and consumption reduction should naturally support the famous brand strategy of lighting and lighting enterprises.
In short, although the lighting and lighting enterprises do not participate in the election, but can refer to; brand strategy can not only relax, but must be stepped up; not only can not reduce, but to improve, this is the development of China's famous brand products.
Strive to the world famous brands
Since 2005, in order to support the dominant enterprises to participate in international competition, the AQSIQ authorized the China Famous Brand Strategy Promotion Committee to carry out the evaluation of “China's world famous brand products†for internationally competitive Chinese famous brand products. China has launched the "Cultivate China's World Famous Brand Project" and strives to form 10 world-class brands during the 11th Five-Year Plan period, cultivating 100 Chinese famous brand enterprises to enter the world-class brands. Since 2005, the company has won the title of China's world famous brand products, including Haier and Huawei. They are a model for Chinese companies to enter the international market and try to create world-renowned brands.
Of course, the conditions of China's world famous brand products are much higher than those of China's famous brand products, and there is still a big gap between lighting and lighting companies. However, China is one of the world's four major lighting and lighting industry bases, with four corners of the French, Italian and Japanese lighting industries; in particular, the ancient town lighting has a domestic market share of 70%, and is exported to 190 countries and regions around the world, 2006 The total export value of ancient town lighting is about 600 million US dollars. People often say that the ancient town illuminates the world, so the Chinese lighting industry should cultivate world famous brands. Domestic lighting and lighting companies can be said to have a long way to go. They must be fast-moving and down-to-earth, and strive to achieve world-famous products from China in the shortest possible time.
1
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