Henan, located in the hinterland of the Central Plains, facing the south and facing the east and the west, has three vertical and four horizontal railway networks, connecting with the surrounding provinces and cities with convenient highways, has always been the transportation hub, formed by the superiority of the terrain Strong radiation and influence, so since ancient times, there has been a saying that "when the world is taken, Henan is in the fight."
For many lighting manufacturers, Henan is the key to catching the Huazhong market and even starting the North China region. Therefore, large and small lighting brands have entered this place to jointly perform the spring and autumn of Henan lighting industry. In the Zhengzhou market, the competition between brands is getting stronger and stronger, and the pressure is getting bigger and bigger. Almost all of them are the same, manufacturers have turned their attention to the development of the second and third-tier markets, and gradually shift the position of brand disputes. In the 18 provincial cities in the province, due to the influence of economic development, with the participation of major brands, the lighting industry performance is not the same, but the characteristics presented are generally consistent:
Big store prevails
After the visit to the lighting merchants, the reporter found that the market in the secondary markets of various cities prevailed in the market, hundreds of square meters, and thousands of square meters, and some even reached five to six thousand square meters. Take Xinyang Lighting Store as an example, there are nearly 25 local merchants, and there are eight merchants with an area of ​​more than 500 square meters, of which the largest store has an area of ​​6,000 square meters, followed by 5,000 square meters.
Joined forces
Many well-known brands took Zhengzhou as the starting point, and they spread to the subordinate cities and cities in the second and third-tier cities. The well-known brands such as NVC, Op, Sanxiong Aurora, etc., are mainly “hands-on†local lighting manufacturers. The two sides have achieved "strong cooperation", through the long-term construction of the network and the reputation of the dealers in the local area, and also by the excellent quality of the products and the good terminal image display, quickly gained recognition from consumers and merchants, the market The occupancy rate is very high. On the other hand, there have also been many merchants who want to fish in troubled waters by brand advantage. Philips-based products such as Philips, Philips, Spain, etc., and some stores with Ou Pu, NVC brand, the actual products sold are irrelevant.
Market needs to be improved
Looking at various cities in Henan, there are few professional lighting stores, the market facilities are also very simple, and the merchants are also scattered. Some lighting stores and building materials are mixed, or a greenhouse, similar to the distribution market, and even some cities have no lighting. In the store, merchants are scattered around the streets. In many lighting stores in the city, lighting is also engaged in electrician, electric materials, hardware, and Weiyu. In the business grades, high-grade crystal lamps and modern lamps are relatively rare in the business, generally in the middle and low-end, and in relative The city is not rich, the product grade is more messy.
Diversified sales channels
The lighting dealers in Henan have few foreigners. The list of large and strong merchants is mostly local. They have long operating hours in the local area. They were first involved in the early 1980s. Moreover, many of them have laid a strong foundation in lighting retail, and gradually expanded to the field of home decoration design and engineering. Some merchants have integrated their own resources to set up diversified companies such as lighting, fabrics and decorative design. Lighting sales methods.
In addition, merchants in the Henan prefecture market should pay more attention to their store image to enhance their grades and influence to achieve greater development.
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