Shop lighting with skills

Commercial lighting has increasingly evolved into a marketing tool. Whether it's an island counter in a department store, an independent shop, or a cafe, cafe, the importance of commercial lighting is self-evident. Many owners feel that they cannot start when they are preparing their own counters and shops. What are the solutions to these commercial lighting puzzles?

Raiders A general lighting determines the visual tone of the shop The general lighting of the shop is to show the entire product, and the shopping and leisure space produces a uniform, soft light. The choice of general lighting determines the visual tone of the entire store.

In the 4S shop of Chevrolet, the owners introduced the product display area of ​​the entire 4S store. The general lighting of the corridors and meeting rooms used the Philips CFL-ni downlight Ming-Yi series. The lights were evenly arranged, neatly symmetrical, and created a classic and generous. The simple and clear visual tone is consistent with the rigorous and precise style of industrial products and it matches the Chevrolet brand personality. The designer selected the Philips Lange grille-embedded spotlight LBX301 as general lighting, and the designer installed recessed grille lights in the ceiling recesses. Compared with the Philips CFL-ni downlight, the Lange grille-embedded spotlights have more convergence and control, and the light is more spatially plentiful. Even with a uniform arrangement, we can feel the change in the visual rhythm. Light-colored ceilings, elevated stands, columns and furnishings give a stylish, soft, artistic visual impression and create a relaxing and relaxing space.

The Raiders' two key lightings constitute the visual center of the shop's display and display. After planning the general lighting of shops and counters, it is necessary to select the key lighting. Focused lighting is to make the products you need to display stand out in the environment and shine.

A brand shoe store in Shanghai New World Department Store is located in the visual center of an island counter. “On the island counters, we are now highlighting the hot-selling products of this season. We need to use highlight lighting to highlight these products. Since the brand's shoes belong to high-end products, I chose a group of Philips high-end key lighting fixtures. As an accent lighting."

In addition to Hao Rui HID downlight, in the Philips Commercial Lighting Center, you can also choose Xin Yi MR11/MR16 downlight, Rui Ya MR16 downlight, Ming Yi grid embedded spotlights, compact rail spotlights as the focus of lighting .

Raiders three situational atmosphere lighting to create a personalized shop space green building coffee bar, the store back wall part of the Philips commercial lighting used in the more high-end Rui Ya M16 downlight as the store's ambient lighting, because the coffee bar consumers are mostly As a guest in an upscale community, it creates a luxurious and simple atmosphere.

“The general lighting, key lighting and situational lighting are done. The commercial lighting profile of a store comes out.” Mr. Chen said: “Of course, commercial lighting is science and art. Commercial lighting needs to express its brand personality well. Attracting customers' eyeballs, creating a warm and stylistic atmosphere, and elaborating on their popular ideas also require the lighting designer's artistic creation."

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