Sales should do this

The current mobile phone market is really "a mixed bag of dragons and fishes." With 35 yards of machine prices, there are foreign brand blows. What advantages do we have as domestic brands? Can you allow yourself to have a place in this kind of complicated market? Now the homogeneity of domestic brands is too serious and the homogenization of products is even more serious. After all, everyone's premise is the same. They are all mtk chips, and the solution company is also a few of them. There is a slight difference in appearance. Nowadays, customers are becoming more and more “smart” and “professional”. Sometimes they are more “savvy” and “professional” than many of our salesmen, so there will be a lot of salesmen. More and more passive, then how do we do it?

Nowadays, the functions of mobile phones are very similar, and many of them are in exchange for drugs. If the salespersons remain stuck in the kind of unthinking ideas, then you will be constantly under attack. Your sales will become worse and worse, and your mentality will become worse and worse. Over time, you will be eliminated by the mobile phone industry.

I did 6 years of sales and 1 year of training. I summarized the following points;

First: We need to progress faster than our guests. What does it mean that we are progressing faster than our guests? The function of the mobile phone is to keep pace with the times and introduce new features. We want to pay more attention to the specific operations of these functions than the customers. For example, some functions are constantly updated like Tencent’s mobile QQ, There are many features like, for example, a lot of music players, more or some popular features, we are more knowledgeable and professional than customers.

Second: That is, we must pay more attention to "details" than customers. What is more attention to detail? For example, the motherboard and case of many of our domestic mobile phones are the same, and many of the configurations are the same. Then if we want to sell our products well, we must learn to distinguish products. When the products are largely the same, we It is necessary to know how to distinguish prices. What are the things that we can change under the same price? For example, how can a camera with the same 30-megapixel camera be able to shoot different effects? This is the detail. Many times many things can make a difference as long as we pay more attention to it. As the saying goes, it makes perfect sense! When you have researched a product several times, you can master some of its techniques, like what I wrote earlier: “The Techniques of Photographing a Violent Mobile Phone” and “How to Use a Voice King”. Many times we What changed was not the product, what changed was our sales method, and we paid more attention to detail than the customer. The details are how we perform the functions of our products.

Third: We must stand in the customer's perspective and analyze our products. Very often when we talk about mobile phone features, we always think that the function of this phone is already very good. Even if it's not good, we have to conscience and say: This phone is good, this phone is good, it's easy to let customers You see that you are selling yourself and selling yourself. How can we do this and stand on the customer's side to analyze our products? Do you want to be honest with your customers? Nor is it true that if we are honest, then it is difficult for us to sell the products that we want to sell. It would be very passive to sell the products that the customers want to buy. How can we sell them? I want to sell them. Let customers recognize our products? That is when we are selling, I still have to fully understand the product under the premise of a full, customer-oriented analysis of our products and demonstrations of our products, such as: the customer is looking for a little clearer mobile phone Can we demonstrate to our customers and our photos? Many times we want to anticipate what kind of functionality customers want to know. We can first introduce the features of our products, or give examples of customers wanting to take pictures of a clear mobile phone. Then we can show our customers a good demonstration of their photos and help them analyze the camera functions of our products. Photographing with other mobile phones is not the same effect. Our photographing is better than taking pictures of other products. Analyzing the advantages and benefits of our products from the customer's point of view can't be too eager to get into a rush.

Fourth: Can we change ourselves when we can't change our products?

Can you change my sales method? The homogeneity of the brand, the homogeneity of the product, and our sales cannot be homogenized. We must progress faster than our customers. We must pay more attention to details than customers. We must be able to anticipate the functions that customers want and analyze our products. Only in this way can we do a better job of sales. progress.

I believe that after you have achieved the above points, your sales and income will increase. Refueling colleagues, in our way, our products sell different results and sales.