The 16th Guangzhou International Lighting Fair (Guangya Exhibition) kicked off on June 9th. It is understood that such international lighting giants as General Electric, Osram, Philips and other domestic famous brands such as Aurora, NVC, and Oup A total of more than 3,000 lighting companies will gather at the Asia Expo. The powerful exhibition will make this exhibition a record high, it has surpassed Frankfurt Lighting Exhibition, and promoted to the world's largest lighting exhibition. Under the background that the annual sales of the lighting industry in China have exceeded 300 billion yuan, Guangzhou in June is destined to become the most prominent city in the international lighting industry. The Guangya Exhibition with many lighting brands is just like a mirror in the Chinese lighting industry. The highlights of the Chinese lighting industry are all in it.
Highlight 1: Innovative technology, ushering in an era of energy efficient lighting
Under the background of vigorously advocating a low-carbon economy and a green economy in the world, high-efficiency and energy-saving lighting products have high hopes. The market put forward higher requirements for lighting products in terms of lighting efficiency and energy saving level, which provided a good opportunity for the lighting industry to enhance industrial structure through innovation and technology.
At present, the output of incandescent lamps in China is as high as 3.76 billion, accounting for one third of global production. According to the promotion plan for efficient lighting products formulated by the National Development and Reform Commission, more than 150 million high-efficiency lighting products are planned to be promoted in 2011, bringing a huge development space for the energy-saving lamp market. It can be said that whoever seizes energy conservation will occupy the commanding height of the development of the lighting industry.
In an age dominated by highly efficient and energy-saving lighting products, a technology competition related to energy saving is inevitable. Some strong technologies and strong professional lighting companies have come to the fore. The domestic public bidding results of the “High-efficiency Lighting Product Promotion Project†hosted by the Ministry of Finance and the National Development and Reform Commission show that mainstream lighting companies represented by Philips, San Xiong, Aurora, Osram, etc., rely on advanced technology research and development and production capabilities in energy conservation. , continuous winning bid for three consecutive years.
At present, three-primary-color double-ended fluorescent lamps with remarkable energy-saving effects have become the mainstream energy-efficient lighting products. Lighting brands represented by Sanxiong and Aurora gradually broke through the bottleneck of materials and processes in recent years, and achieved leading technological advantages in ballast technology, light efficiency, and reduction in external dimensions. The beautiful shape, energy-saving, high-efficiency, safety and stability T5 series fluorescent lamps have become the trend of high-efficiency and energy-saving lighting products. Compared with the traditional T8 tube, it has a large radiation Volume per unit area, a higher surface brightness of the lamp tube, a drastic reduction in the consumption of phosphor, glass, and particularly mercury, and is environmentally friendly, practical, and beautiful.
It is worth noting that in recent years, LED, as a new type of energy-efficient light source, has grown rapidly in the field of general lighting and backlight applications, and has been listed as an important development direction for the country's seven strategic emerging industries. In 2010, the output value of the semiconductor lighting industry in the year reached 120 billion yuan, an increase of more than 45%. This time Guangya Exhibition has set up an LED exhibition area with an area of ​​more than 120,000 square meters. It integrates brand communication, product display, technology exchange, and industry trends. It has become a one-stop industrial exchange across LED upstream, midstream, downstream and terminal applications. platform.
Highlights 2: Increased brand value, converted from well-known brands in the industry to well-known brands
The key reason why a strong brand has a “religion-like†influence on consumers and continues to obtain brand premiums is to establish a unique relationship with consumers in cultural values. Although China is undoubtedly a major producer of lighting products, there is still a gap between the influence of lighting brands and international brands. Fortunately, during the current Guangya Exhibition, many of the domestic lighting brands, many domestic brands with strong strength have gained popularity and reputation with international brands.
In 2010, among the "Top Ten Brands in China's Lighting Industry," such as Sohu.com, Sina.com, and Tencent.com, a number of domestic brands such as Sanxiong and Aurora have achieved strong corporate strength and leading market position. A clear brand value appeal, with OSRAM, Philips and other international brands are listed in the brand list. The domestic lighting brands located in the first camp have different branding and operation. Some of them are attracted by the slogan of “Creating the First in the Worldâ€, while others are marketed with accurate products and market positioning. Remember it. However, what is particularly impressive is the concept of “light health†proposed by Samson Aurora in 2005. For the first time, Sanshiro Aurora introduced the concept of health into the lighting industry, and as an important brand value appeal, it brought a fresh feeling to the industry and the market, and greatly broadened the thinking boundary of the lighting brand value construction.
After entering the 21st century, facing the entire society and the economy, the consumer demand for lighting products has also gone through the pursuit of basic functions and aesthetic needs, tending to select high-end lighting products that have a brand connotation and can demonstrate the taste of life. . It can be said that after the lighting industry completed the consumer revolution of "price concern" to "appearance function", it also ushered in the consumer revolution from "appearance function concern" to "connotation quality concern."
“We hope that users will not only enjoy the lighting function and external aesthetic performance when lighting the product, but also hope that each of our products will bring users energy-saving, healthy and beautiful lives, and earn money through health and love. 'Consumer's Mind', said Zhang Yutao, Chairman of the Three Axis and Aurora Group, when talking about "light health."
Highlight 3: Creating personal service, pragmatic, and quick response
Due to the characteristics of lighting products, especially large-scale lighting projects must undergo installation and debugging before they can be delivered to users for final use. This inevitably involves service issues such as stocking, installation and after-sales service. Under the conditions of limited market space and resources, customer development is important, but maintenance in the later period is the key.
According to the survey data of distributors' channel brands in China's lighting and lighting industry, Philips, Osram, Sanxiong, and Aurora are the top ten channel service providers. Taking the fast growing Sanxiong and Aurora as an example, 60 offices and liaison offices have been established throughout the country, with more than 6,000 dealers and dealers, and a comprehensive and comprehensive service system has been established to provide customers with fixed points and appointments. Timely standardization of quality services and the gradual penetration of after-sales service to the county-level market, making most of the three male Aurora users can enjoy a full range of after-sales service. In the lighting industry where product homogeneity tends to be serious, after-sales service capacity will become the most important part of brand equity, and it will be one of the keys to the success of the future lighting industry. Whoever is in the forefront in this regard will win the trust of consumers. , who will have a broad space for development.
Highlights 4: Brilliant 30 years, new starting point and new journey
In the 30 years of development of China's lighting industry, China's lighting industry has made major breakthroughs in the areas of “production, sales, learning, and research†from the simple “light bulb plus lampshade†model to the green, energy-efficient, and modern lighting facilities. Bases, corporate brands, marketing channels, elite figures, and product technologies continue to grow. In particular, in the past 10 years, the lighting industry market in China has grown at a rate of 20% per year. It has been hailed as “sunrise industry†by the whole society and has received increasing attention from the public.
Domestic brands represented by San Xiong, Aurora, NVC, etc., adhered to the concepts of technological innovation, international quality, health care, honest service, and sponsored CBA, invited sports stars, and other brands to create projects, and took the lead in completing the lighting industry brand. Shaping projects has formed an extensive and strong resonance with modern urban people in terms of brand culture and influence, and has made proud achievements in the market. In the lighting projects of Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games, Shenzhen Universiade and many other top-level events (exhibition) venues and surrounding facilities, domestic brands represented by Sanxiong·Aurora compete directly with international brands such as Philips and Osram, and All of them have become major suppliers for major projects. Among them, Sanxiong· Aurora won the tender contract amount is far ahead of other domestic lighting brands more than 10 times, compared with international brands, but also not weak.
Today, China's lighting industry, which has experienced more than 30 years of development, has exceeded 300 billion yuan in annual output value and has become the world's largest producer of lighting appliances. The 16th Guangzhou International Lighting Fair attracted a lot of attention from domestic and foreign industry professionals. People have reason to believe that the Chinese lighting industry's great efforts and achievements in grasping market consumption trends, shaping brand culture and improving service quality have laid a very imaginative space for the accelerated development of the future.
Highlight 1: Innovative technology, ushering in an era of energy efficient lighting
Under the background of vigorously advocating a low-carbon economy and a green economy in the world, high-efficiency and energy-saving lighting products have high hopes. The market put forward higher requirements for lighting products in terms of lighting efficiency and energy saving level, which provided a good opportunity for the lighting industry to enhance industrial structure through innovation and technology.
At present, the output of incandescent lamps in China is as high as 3.76 billion, accounting for one third of global production. According to the promotion plan for efficient lighting products formulated by the National Development and Reform Commission, more than 150 million high-efficiency lighting products are planned to be promoted in 2011, bringing a huge development space for the energy-saving lamp market. It can be said that whoever seizes energy conservation will occupy the commanding height of the development of the lighting industry.
In an age dominated by highly efficient and energy-saving lighting products, a technology competition related to energy saving is inevitable. Some strong technologies and strong professional lighting companies have come to the fore. The domestic public bidding results of the “High-efficiency Lighting Product Promotion Project†hosted by the Ministry of Finance and the National Development and Reform Commission show that mainstream lighting companies represented by Philips, San Xiong, Aurora, Osram, etc., rely on advanced technology research and development and production capabilities in energy conservation. , continuous winning bid for three consecutive years.
At present, three-primary-color double-ended fluorescent lamps with remarkable energy-saving effects have become the mainstream energy-efficient lighting products. Lighting brands represented by Sanxiong and Aurora gradually broke through the bottleneck of materials and processes in recent years, and achieved leading technological advantages in ballast technology, light efficiency, and reduction in external dimensions. The beautiful shape, energy-saving, high-efficiency, safety and stability T5 series fluorescent lamps have become the trend of high-efficiency and energy-saving lighting products. Compared with the traditional T8 tube, it has a large radiation Volume per unit area, a higher surface brightness of the lamp tube, a drastic reduction in the consumption of phosphor, glass, and particularly mercury, and is environmentally friendly, practical, and beautiful.
It is worth noting that in recent years, LED, as a new type of energy-efficient light source, has grown rapidly in the field of general lighting and backlight applications, and has been listed as an important development direction for the country's seven strategic emerging industries. In 2010, the output value of the semiconductor lighting industry in the year reached 120 billion yuan, an increase of more than 45%. This time Guangya Exhibition has set up an LED exhibition area with an area of ​​more than 120,000 square meters. It integrates brand communication, product display, technology exchange, and industry trends. It has become a one-stop industrial exchange across LED upstream, midstream, downstream and terminal applications. platform.
Highlights 2: Increased brand value, converted from well-known brands in the industry to well-known brands
The key reason why a strong brand has a “religion-like†influence on consumers and continues to obtain brand premiums is to establish a unique relationship with consumers in cultural values. Although China is undoubtedly a major producer of lighting products, there is still a gap between the influence of lighting brands and international brands. Fortunately, during the current Guangya Exhibition, many of the domestic lighting brands, many domestic brands with strong strength have gained popularity and reputation with international brands.
In 2010, among the "Top Ten Brands in China's Lighting Industry," such as Sohu.com, Sina.com, and Tencent.com, a number of domestic brands such as Sanxiong and Aurora have achieved strong corporate strength and leading market position. A clear brand value appeal, with OSRAM, Philips and other international brands are listed in the brand list. The domestic lighting brands located in the first camp have different branding and operation. Some of them are attracted by the slogan of “Creating the First in the Worldâ€, while others are marketed with accurate products and market positioning. Remember it. However, what is particularly impressive is the concept of “light health†proposed by Samson Aurora in 2005. For the first time, Sanshiro Aurora introduced the concept of health into the lighting industry, and as an important brand value appeal, it brought a fresh feeling to the industry and the market, and greatly broadened the thinking boundary of the lighting brand value construction.
After entering the 21st century, facing the entire society and the economy, the consumer demand for lighting products has also gone through the pursuit of basic functions and aesthetic needs, tending to select high-end lighting products that have a brand connotation and can demonstrate the taste of life. . It can be said that after the lighting industry completed the consumer revolution of "price concern" to "appearance function", it also ushered in the consumer revolution from "appearance function concern" to "connotation quality concern."
“We hope that users will not only enjoy the lighting function and external aesthetic performance when lighting the product, but also hope that each of our products will bring users energy-saving, healthy and beautiful lives, and earn money through health and love. 'Consumer's Mind', said Zhang Yutao, Chairman of the Three Axis and Aurora Group, when talking about "light health."
Highlight 3: Creating personal service, pragmatic, and quick response
Due to the characteristics of lighting products, especially large-scale lighting projects must undergo installation and debugging before they can be delivered to users for final use. This inevitably involves service issues such as stocking, installation and after-sales service. Under the conditions of limited market space and resources, customer development is important, but maintenance in the later period is the key.
According to the survey data of distributors' channel brands in China's lighting and lighting industry, Philips, Osram, Sanxiong, and Aurora are the top ten channel service providers. Taking the fast growing Sanxiong and Aurora as an example, 60 offices and liaison offices have been established throughout the country, with more than 6,000 dealers and dealers, and a comprehensive and comprehensive service system has been established to provide customers with fixed points and appointments. Timely standardization of quality services and the gradual penetration of after-sales service to the county-level market, making most of the three male Aurora users can enjoy a full range of after-sales service. In the lighting industry where product homogeneity tends to be serious, after-sales service capacity will become the most important part of brand equity, and it will be one of the keys to the success of the future lighting industry. Whoever is in the forefront in this regard will win the trust of consumers. , who will have a broad space for development.
Highlights 4: Brilliant 30 years, new starting point and new journey
In the 30 years of development of China's lighting industry, China's lighting industry has made major breakthroughs in the areas of “production, sales, learning, and research†from the simple “light bulb plus lampshade†model to the green, energy-efficient, and modern lighting facilities. Bases, corporate brands, marketing channels, elite figures, and product technologies continue to grow. In particular, in the past 10 years, the lighting industry market in China has grown at a rate of 20% per year. It has been hailed as “sunrise industry†by the whole society and has received increasing attention from the public.
Domestic brands represented by San Xiong, Aurora, NVC, etc., adhered to the concepts of technological innovation, international quality, health care, honest service, and sponsored CBA, invited sports stars, and other brands to create projects, and took the lead in completing the lighting industry brand. Shaping projects has formed an extensive and strong resonance with modern urban people in terms of brand culture and influence, and has made proud achievements in the market. In the lighting projects of Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games, Shenzhen Universiade and many other top-level events (exhibition) venues and surrounding facilities, domestic brands represented by Sanxiong·Aurora compete directly with international brands such as Philips and Osram, and All of them have become major suppliers for major projects. Among them, Sanxiong· Aurora won the tender contract amount is far ahead of other domestic lighting brands more than 10 times, compared with international brands, but also not weak.
Today, China's lighting industry, which has experienced more than 30 years of development, has exceeded 300 billion yuan in annual output value and has become the world's largest producer of lighting appliances. The 16th Guangzhou International Lighting Fair attracted a lot of attention from domestic and foreign industry professionals. People have reason to believe that the Chinese lighting industry's great efforts and achievements in grasping market consumption trends, shaping brand culture and improving service quality have laid a very imaginative space for the accelerated development of the future.
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