Internet TV is making up for local TV stations

Undoubtedly, with the development of the Internet, especially the mobile Internet supported by the 4G network, the television station has encountered a serious crisis. Although it holds the protection of license plates and bans, it is believed that every insightful person in the broadcasting and TV industry has its own heart. Full of anxiety and trembling.

After experiencing a stormy industry cleanup, everything seemed to be back on track, but the television stations under calm conditions are still looking for the way forward.

It can be foreseen that the central media with powerful production capabilities and discourse power will have greater chances of survival, and will even become bigger and bigger with the accumulation effect of the Internet. The local television stations, which should be eliminated first, should be large and small.

Local television news programs lose the audience <br> local television news programs had been the local masses understand the local big or small the main channel, relying on information sources exclusive and rich media expression has a lot of fans and fans, but this The value has gradually disappeared.

In the era of mobile Internet, the transmission of short messages between Weibo, WeChat, and even friends has caused television news to lose value. Compared with network applications, the timeliness of television news is not competitive. Compared with web applications, the news of television stations is not as compelling as it is attractive.

It turned out that local government leaders have a great demand for local TV stations. Various activities are inseparable from support. With the popularization of smart phones and the popularity of the media, the leaders of the trip with camera reporters have changed. Behavioural patterns, making the show out of the country are even considered as official taboos. In this case, the news of the local station completely lost the value of survival.

Local TV stations' TV series replaced by online video

The local TV station's program is basically a collection of TV dramas and movies. The more it reaches TV stations at the grassroots level. In many cases, the ratings of local television stations depend on whether or not the TV series they broadcast is popular. The consequence of this is that when there is a large block, TV stations are flocking and even have difficulty in scheduling. It is to broadcast one minute earlier than other TV stations so that the General Administration of Directorate has to broadcast The number of TV stations broadcast at the same time is set.

If this continues, even if the TV station has been able to find a sensational “Peiping No War” or “Red Sorghum”, it will gradually be monopolized by some wealthy regional TV stations, and the STV stations will lose audiences more and more.

As for TV stations at the prefecture level or at the county level, they previously solicited viewers by broadcasting “something special” programs that the upper-level stations did not dare to broadcast. However, these contents could not keep up with the advanced development of online video, and even if they were exceptional, they would not get new audiences. Favored.

As the strength of Internet video companies grows, especially as some companies begin to enter the film and television production industry, more and more online premiere plays will increase. More and more stars will also become Internet platforms, and TV series will also be trapped in network circles. The local TV series will lose the last group of viewers because of the limitations of its broadcast.

Not every local TV station can come up with brand-name home-made programs.

Local TV stations have been the main field of innovation for many years. Compared with the deadly traditional programs of CCTV, local stations have more room for innovation and new and surprising power is stronger. They have emerged through internal introduction and localization. A number of trump programs such as "Entertainment Base Camp," "If You Are the One," "China's Good Voice," "Where is Daddy?" have attracted a large number of audiences and created wealth legends one by one. Some local stations may even use these programs to refuse to sell copyrights to influence the future of Internet video companies.

However, not every local TV station has such a strength to produce quality programs. These local and Taiwanese organizations that can almost compete with CCTV in specific areas are only concentrated in developed regions such as Jiangsu, Zhejiang and Shanghai, and other provincial and Taiwanese cities and municipalities can only be overwhelmed by the ocean. With the accumulating effects of the spread of the Internet, there will be several super-large stations in the local stations, and other TV stations will definitely be eliminated.

Cable network companies will eventually abandon local TV stations

If the cable network company has separated from the television station, the days of the local local television stations will be even more sad, because the two-wired cable network company will eventually abandon the local stations based on its own interests.

Wired network companies have terminals and users, and they are still entering the broadband field. In fact, they have gradually become Internet-based. With the decline of the attractiveness of local stations and the emergence of television disconnection, the cable company’s biggest revenue growth will come from network services, including broadband usage fees, various value-added services on smart TVs, etc. Cable companies will become less important.

For TVs that want to land in different places, as the ratings of the programs decline, the reduction of advertising revenue becomes inevitable, and cable companies around the country will not be too motivated to maintain cooperative relations because of the declining value of these TV stations. This contrasts with high landing fees. Many TV stations choose to withdraw from it is an inevitable result.