Asia Pacific OTT summit five licensees debut and pronunciation

On November 10-11, 2014, OTT licensees (Mango TV, Hua Digital Media, Galaxy Internet TV, CIBN, BesTV) made public speeches for the first time at the 2014 Asia-Pacific OTT Summit after the supervision of the General Administration of Commerce and the future OTT market. The direction of the move has taken a stand.
First, follow the instructions of the General Administration of Industry and expand the market together

Li Zhenning, deputy general manager of Galaxy Internet TV, pointed out that the General Administration of Administration has issued relevant OTT TV policies and continued to interview licensees and interview video sites. Therefore, Internet TV practitioners should respect and enforce the management requirements of the industry authorities.

With regard to the supervision of the Directorate General, Cheng Hongrong, general manager of Mango TV Internet Television Division, believes that because of the ideological nature of Internet TV, that is, other cultural propaganda positions and mouthpiece functions that have been given, Internet TV must further enhance its credibility. It is necessary to coordinate the establishment of industry rules through policy supervision.

Mi Biao, Deputy General Manager of CIBN, also stated that in the past, manufacturers had products that could be brought to the market, allowing users to pay for them, fighting for each other, and having a large market space. Everyone could live very well, big fish and small fish traveled by themselves, relying on differences. Positioning, relying on brands, relying on prices, can get a place. After supervision, if you want to continue to survive in the market, you need to cooperate with the licensee to move closer to the licensee.

Second, seek more partners, bigger OTT market

CIBN deputy general manager Mi Yu pointed out that under supervision, the licensees have the ability to integrate resources. With the gradual deepening of integration, the licensees have more and more integrated resources, and the overall strength of this consortium has become stronger. The Confederate fights the integrated resources and fights for the overall strength. "Equal cooperation and symbiosis and win-win cooperation are the main theme of the development of the next phase of the country's Guangdong side. Combine all resources and rely on the advantages of integration to face the market competition and share revenue. CIBN hopes that through open cooperation, mutual benefit based on the principle of equality is a development of CIBN. The main theme of the project is to expect partners with capabilities in all directions to come and rely on the advantages of integration to face market competition.” Ms. Mi further pointed out.

"In the aspect of cooperation between upstream and downstream partners, Mango TV is specifically embodied in resource integration with radio and television media, cross-border cooperation with upstream and downstream, and open integration with other licensees. Conforming to OTT's market development, Mango TV Internet TV With the Mango TV Inside Inside strategy as the core, it is necessary to develop and expand the market in all aspects from content, cooperation, business cooperation, terminal cooperation, and marketing, etc.” Cheng Hongrong, General Manager of Mango TV Internet Television Division The Asia-Pacific OTT Asia Pacific OTT Summit 2014 stated so.

Huadian Media, general manager of the Internet Business Unit Excellence, said that based on a large number of widely distributed end-products (TV all-in-ones, OTT boxes, DVB+OTT), Hua Digital Media already has the OTT industry influence, which makes advertising accurate Availability is possible. On the other hand, we must also improve the win-win ecosystem, realize in-depth cooperation among terminal manufacturers and platform parties, improve the advertising sharing model, establish a multi-party joint operation mechanism, maximize the advertising value, and develop the industry chain in a healthy manner.

Third, ploughing the market, OTT licensees start from self

Mango TV Internet TV is centered on user experience. It evolves from platform construction, user management, and content enhancement to constantly improve the user experience and increase user stickiness. Specific to the platform construction, Cheng Hongrong, general manager of Mango TV's Internet Television Division, cited the pioneering practices of the carousel channel system, 3D video playback, 4K Ultra HD library, H.265 HD live broadcasting, and Dolby Surround audio coding. In terms of user operations, Mango TV is centered on VIP services. While adding unique features and unique content resources, it also grants VIP special product discounts and exclusive rights to special events to continuously increase the VIP service's gold content.

CIBN will carry out intensive marketing of horizontal market channels, establish direct market access for users, and have a direct relationship with end-users. Online interactive marketing, off-line access is more focused on the user's use of on-site terminal mode. And create an open industry cooperation mechanism, with partners to fully customize the products, industry solutions.

For Galaxy Internet TV, Li Zhenning deputy general manager put forward "re-experience", he believes that we must pay attention to seven aspects: systemic thinking (products for the vanguard, capital and propaganda are two wings), iterative (small steps run faster than greed Seeking all), copyright + HD (a spell strength, a spell physical strength), Shengwei (competition of family entrance evolves into a battle of ascending dimension), mobile internet is king (TV screen is no longer the center), and everyone interacts (video information Will bring new interaction opportunities), full video carousel (better content expansion, go to UI, go to METRO).

Fourth, television will become a family entertainment center, the future of Licensing Explorer to explore or in the game

Cheng Hongrong, general manager of Mango TV's Internet TV Division, said that games, e-commerce, and social media are gradually entering the OTT space. Smart TVs, as a terminal, show a variety of developments, and Internet TV will become a living room for entertainment and living. The mainstream entrance has enormous potential value.

Huang Sijun, vice president and chief technology officer of BesTV believes that TV + games will become the center of future home entertainment, and now the difficulty of video games is not in the terminal, but in terms of content, large-scale games specifically developed for television are required.

The TEA alliance organized by CIBN has a clear-cut lock on the “Internet TV big screen” and jointly targets all nodes on the big screen gaming industry chain to create a future living room digital entertainment center in the home as a unit. The TEA alliance is not only a large-screen online portal for online software products, but it is also likely to become an important portal for the entire industry chain of "big screen games."