When China’s State Administration of Radio, Film and Television continued to exert pressure to publish notices from users of well-known video websites in the community to suspend their applications on TV boxes, the US’s HBO and CBS have issued announcements to provide OTT TV service to the public. Box application. This scene is just the title of an article recently read. "OTT TV is Dead, Long Live OTT TV (TV box is dead, TV box is immortal)."
In the United States, there are very few “live broadcasts†on China's box - similar to channel browsing on ordinary television, and few manufacturers can let viewers see thousands of channels. In China, using the TV box can easily see all the domestic TV channels. This is also where the General Administration of Administration is not happy. However, this kind of infringement of other people’s intellectual property rights should be brought to justice by the infringing TV station. Imagine if more than 1,000 television stations prosecuted a box provider. What would be the consequences? In the rule of law, administration should not replace law.
In the United States, box vendors like Roku and Apple are constantly adding visual channels to their boxes and they are constantly negotiating with content providers. With the continuous expansion of the box market, copyright negotiations have become easier. The data shows that Roku sold 10 million boxes, and Apple sold 20 million TV boxes. This development is the real market economic behavior.
There is a saying in foreign countries that television channels will disappear and TV applications will be replaced. In the United States, the audience began to adapt to the shift in viewing habits from "changing channels to changing applications." This is not what consumers like. What they call "A La Carte" is an on-demand television viewing method that many people are not optimistic about. They still like the traditional way, like the way Chinese TV box suppliers play "live" channels.
So, although HBO and CBS have launched OTT applications, the audience is not optimistic. This, of course, may change because more telecom and cable operators will join the ranks of launching OTT TV services, including: Sony, Verizon, and Dish Network, a US satellite TV operator. As a platform operator, its task is to integrate TV program content and implement channel browsing functions on the App.
Although the US’s “Cold Cutter†(that is, no longer pays for cable TV fees and instead watches Internet videos) only accounts for 3% of the total viewers, the rise of OTT TV will undoubtedly quickly make the audience. Abandoning the cable network and turning to converged OTT TVs is an irreversible trend. China should see this trend and introduce reasonable policies to boost such industrial development. Domestically produced TV boxes will be the pride of Chinese people if they can develop as fast as domestic smart phones in recent years.
Sina’s editor-in-chief, Chen Wei, joined Xiaomi. Many people said that this proves “the decline of the portal†and what I’ve seen is the desire of content producers and distributors of TV boxes for content. The main founders of Xiaomi are all technical backgrounds. They don't know much about the audience, they don't know much about the content, and they have little to do with government management. They desperately need Chen Hao, who needs him to plan development content. He also needs him to deal with government departments.
China's TV box market is huge and it also has an opportunity to win a wider international market. The state has invested so much money to make radio and television "going out". In fact, boxes are such products that can easily bring Chinese cultural products to the world. A television box made by a friend of mine played the slogan of “Take TV and Make Dollarsâ€. I estimate that in the United States in the future, you can use the slogan “Look TV to earn RMBâ€.
The TV box is small, but its market is not small. If it is global, it should be viewed from a global perspective. Although it has problems in the management of intellectual property, this is the characteristic of new things. We should support innovation.
In the United States, there are very few “live broadcasts†on China's box - similar to channel browsing on ordinary television, and few manufacturers can let viewers see thousands of channels. In China, using the TV box can easily see all the domestic TV channels. This is also where the General Administration of Administration is not happy. However, this kind of infringement of other people’s intellectual property rights should be brought to justice by the infringing TV station. Imagine if more than 1,000 television stations prosecuted a box provider. What would be the consequences? In the rule of law, administration should not replace law.
In the United States, box vendors like Roku and Apple are constantly adding visual channels to their boxes and they are constantly negotiating with content providers. With the continuous expansion of the box market, copyright negotiations have become easier. The data shows that Roku sold 10 million boxes, and Apple sold 20 million TV boxes. This development is the real market economic behavior.
There is a saying in foreign countries that television channels will disappear and TV applications will be replaced. In the United States, the audience began to adapt to the shift in viewing habits from "changing channels to changing applications." This is not what consumers like. What they call "A La Carte" is an on-demand television viewing method that many people are not optimistic about. They still like the traditional way, like the way Chinese TV box suppliers play "live" channels.
So, although HBO and CBS have launched OTT applications, the audience is not optimistic. This, of course, may change because more telecom and cable operators will join the ranks of launching OTT TV services, including: Sony, Verizon, and Dish Network, a US satellite TV operator. As a platform operator, its task is to integrate TV program content and implement channel browsing functions on the App.
Although the US’s “Cold Cutter†(that is, no longer pays for cable TV fees and instead watches Internet videos) only accounts for 3% of the total viewers, the rise of OTT TV will undoubtedly quickly make the audience. Abandoning the cable network and turning to converged OTT TVs is an irreversible trend. China should see this trend and introduce reasonable policies to boost such industrial development. Domestically produced TV boxes will be the pride of Chinese people if they can develop as fast as domestic smart phones in recent years.
Sina’s editor-in-chief, Chen Wei, joined Xiaomi. Many people said that this proves “the decline of the portal†and what I’ve seen is the desire of content producers and distributors of TV boxes for content. The main founders of Xiaomi are all technical backgrounds. They don't know much about the audience, they don't know much about the content, and they have little to do with government management. They desperately need Chen Hao, who needs him to plan development content. He also needs him to deal with government departments.
China's TV box market is huge and it also has an opportunity to win a wider international market. The state has invested so much money to make radio and television "going out". In fact, boxes are such products that can easily bring Chinese cultural products to the world. A television box made by a friend of mine played the slogan of “Take TV and Make Dollarsâ€. I estimate that in the United States in the future, you can use the slogan “Look TV to earn RMBâ€.
The TV box is small, but its market is not small. If it is global, it should be viewed from a global perspective. Although it has problems in the management of intellectual property, this is the characteristic of new things. We should support innovation.
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