As early as August of this year's Gamescom conference in Cologne, Germany, Ubisoft launched a Nosulus Rift virtual reality product that can smell the fart, although the product is very heavy taste, but Ubisoft's idea can be said to be the first of its kind. Today, one company has also launched a VR experience that can smell, but it is the taste of barbecue, but not the fart.
In late October, Hormel, a consumer packaged goods company, launched a VR marketing campaign for its bacon. The VR experience was launched by Hormel and the marketing agency BBDO Minneapolis in Hauges.
Bacon is labeled "The Black Market," and Hormel labels its bacon products as "black labels," allowing users to smell the bacon through their computers. However, if you want to fully experience the project, users need to prepare their own iPhone or Android smart phone and a Google box of glasses.
Users can interact with different games and videos, and the interface will eventually lead the user to the checkout page. This marketing is Hormel's first attempt to enter the e-commerce market, using VR experience as a test to directly push products to consumers. Hormel will track user engagement and summarize VR platform sales, and promote this event through social media.
At present, it is unclear whether such “smell+vision†marketing methods will be included in this event, but this approach can indeed increase the sales of bacon.
Is this VR marketing strategy effective for Hormel? Well, once a clever chef once said that eyes always "taste" delicious food more than their mouths.
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