In the past, the "monopoly" of the traditional household appliance manufacturers for the television market has almost penetrated into every corner of products, channels, and markets. With the advent of smart television products era, emerging companies such as Internet companies will fully promote the end of this era of monopoly, and will continue to take advantage of the traditional manufacturers have pulled down the Altar one by one, there are industry agencies predict music as super TV Or it is possible to reach the industry's sales volume in the next three years.
More than 16 half-way summits across the country have passed. The hinterland of the top five brands, Shandong, Guangdong, and Sichuan, have been shaken by lepar. According to a set of data from the LePer Chengdu Summit, the contracted amount exceeds 15 million RMB. Lepar comes from Chongqing, all prefecture-level cities in Sichuan, and Guiyang, Guizhou, Zunyi, Bijie, Anshun, Southeast Guizhou, and southwest Guizhou. Of the 15 million large singles, 40% came from home appliances, 30% came from mobile communications, 20% came from IT, and 10% came from retailers in other industries. And this led to the generation of associations: the model of ecological e-commerce + LePar's super partners. In addition to letting LeTV expand its momentum, there are some traditional brands that will enter history. We should also pay tribute to them and rely on geographical relationships. The market is no longer alive.
LeTV Super TV won three years in the industry
More and more Internet companies value the TV market, perhaps because of the future potential value of Internet TV products in the smart home field. With regard to the Internet companies currently represented by Xiaomi, Leshi, etc., the development and production of smart TV products is not only an important measure for the entry of smart terminals, weakening the content channels and platform disadvantages, but also establishing a brand reputation and enhancing the user experience value. The most direct means.
In particular, when traditional TV manufacturers continue to believe that product hardware is an important export for enterprises to generate profit, up to 40% of the channel cost causes the price of traditional TV manufacturers to be extremely high, while Internet companies use e-commerce channels to remove the middle Links and marketing costs directly drag down the product prices of the entire Internet TV product industry. Among them, LeTV, with its "double performance, half price" marketing slogan, is directly betting on the profit space in the Internet TV content service.
At the beginning of this year, CITIC Securities released relevant data reports. According to the report, as of the end of 2014, China’s seven major TV manufacturers (Hisense, Skyworth, TCL, Konka, Changhong, LeTV, Xiaomi) have created a total of 31.1 million units. Smart TV sales. Among them, Hisense topped the list with 8 million units, Changhong and Konka were all on the order of 4 million, and LeTV sold more than 300,000 units of millet with 1.5 million units.
In addition, according to the annual sales volume of LeTV Super TVs exceeding 1.5 million units in 2014, relevant data organizations predict that as of 2016, the annual sales volume of LeTV Super TVs will reach 6 million units. In the trend of a sharp drop in shipments of traditional home appliance manufacturers year after year, industry insiders believe that LeTV’s super TV may sprint to the top of the industry in terms of sales of Internet TV products. At that time, smart TVs will also become the mainstream products in the television field.
Traditional Channel Leverages LePar to Transform Super TV to Capture 10% of Market
After intervening in the R&D and production of Internet TV products, traditional color TV manufacturers began to face the new power of e-commerce channels, and collectively borrowed smart TV products to send power to online e-commerce channels. Of course, traditional color TV manufacturers, which stick to the rules, have not abandoned the traditional offline store sales model. After all, smart TV products that focus on user value require more consumers to experience the process.
Zhang Zhiwei frankly stated that “This year, LeTV will complete more than 3.5 million units in the Chinese market, which is the so-called 300-400 million units, and 3.5 million units to 4 million should not be a problem because of our entire system construction, supply capabilities, including marketing. The matching of resources, including the design and marketing of our organization, is all well-prepared, but what does this 4 million units mean? It means that mainstream brands will have a 10% decline, which means that in the next two or three years, In the year, there will be a lot of mainstream brands withdrawing because it is difficult to sustain."
On the other hand, the only insistence of Internet companies on e-commerce channels has caused their smart TV products to not be well displayed and promoted. The lack of a single channel and lack of services has prompted Internet companies to seek more perfect product promotion channels. However, at the beginning of the emergence of LePar Super Partner, Zhang Zhiwei also gave such an explanation: “LePar is not a channel, but a carrier of service and experience, but also a user experience platform and user integrated service platform, and its core business model remains. It is LeTV CP2C direct flow user."
In particular, with the continuous expansion of the coverage of LeTV users, more and more users urgently need to have localized services. LePar will not only make pre-sales and after-sales services of LeTV super-users a user. At the same time, by leveraging the rapid development of the e-commerce platform, the development of second- and third-tier cities and urban areas with a wider market has become a potential user of LeTV as a super TV, and this will meet the urgent needs of more users for super TV.
The "National Tour" of the LePar Super Partner Summit pointed to the hinterland of traditional TV manufacturers, demonstrating the difference between LePai's Super Partner Program and traditional TV manufacturers' offline channels. Another challenge for traditional color TV companies.
Although the current target of the entire LePar Super Partner Program has not yet been shown, when traditional color TV giants do not even come up with their own thinking patterns and traditional circles, LeLe's “one step ahead†advantage is already apparent. With this kind of innovative "O2O+C2B+ Crowdfunding" multi-dimension one-on-one cooperation model, the day when the traditional color TV manufacturers move away from the altar is bound to no longer be just the imaginary future.
Enthusiasm for a local brand is sentiment, entangled in a local brand is stubborn, the Internet world is flat, anyone can exceed time and space and area, experience and use this earth's best product! LeTV will undertake this mission in the Internet era, bring more cost-effective, more extreme experience, richer content and applications, more fashionable and avant-garde products to users, and then lead the trend of intelligent terminals in the era of the Internet!
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