2013 is expected to become the "first year of application" of smart TVs

The first “White Paper on Smart TV Development” released by Hisense on the 25th predicted that 2013 will be the first year of smart TV applications in China, and the first year of smart TV in China is 2011.

The market research organization Displayserch data shows that in 2012, the total TV market in China will reach 42.9 million units, and 16.75 million smart TVs, accounting for 37%. It is estimated that in 2013, the total market will be 43.97 million units, and the smart TV will be 26.04 million. More than half.

According to Gao Xiongyong, deputy general manager of Hisense Media Network, rising share of the entire machine is the basis for the outbreak of smart TV applications. It is not yet a symbol of the first year of application. Suitable for large screens, high-definition, interactive operating systems, Internet companies, and the like The attraction of many developers and the involvement of venture capital are the harbingers of “explosion”.

Looking back at the trend of changes in the smart TV industry chain in the past two years, complete machine manufacturers, licensees, and Internet companies have completed multi-infiltration processes. Among them, traditional color TV manufacturers took licenses and used APP as an entry point to intervene in the content industry; while content providers began to extend the manufacturing of complete machines. For example, Know-how and LeTV all launched their “box” plans to get involved in TV set-top boxes and Tencent videos. TCL teamed up to push 26-inch smart screens; IT vendors also expanded into TV business, such as Lenovo and Apple pushing Smart TV, and Google’s Google TV; In addition, operators such as Telecom and China Unicom also penetrated the Internet TV field through IPTV boxes. . In the coming years, cross-border integration will occur frequently and the concept of television will be redefined.

Analysts pointed out that from the functional machine to the smart machine, the application innovation and matching equipment innovations that are matched with it become the key. In the era of smart TV, the user chooses a hardware platform and a content service platform, and the functions are gradually applied and serviced. Peripheralization, the added value of color TV in the future, more is the sale of content services and application supporting equipment, and tapping unmet needs of users is an important means of application innovation and supporting equipment innovation.

From the consumer experience point of view, video, education, games, lifestyle applications are the potential needs of users. "Only the application of this kind of application has a huge amount of room for selection. The advantages of large-screen, high-definition, and interactive technologies that are unique to television can be fully utilized," said Kaohsiung Yong.

Hisense's white paper shows that the current smart TV connection rate is still low, with an average activation rate of 27.5% and a monthly activity rate of only 12.1%. After 20:00, it will be replaced by other screens.

Hisense believes that this is a great challenge for TV providers. His response is to suddenly "apply", enhance user stickiness through high experience; second, the industry delays, R & D and production of mobile small-screen televisions (known as I'TV by Hisense).