At the end of the year, home appliance makers clenched their teeth to cope with payment

In the second half of 2012, the household electrical appliance industry in Zhejiang Province, including real estate, industry, etc., has all stagnated. The deserted scene makes people chilling. In the air-conditioning industry, only Gree and other individual brands maintained performance levels that were close to previous years in terms of receipts and shipments, and other brands’ payment amounts declined year-on-year. After entering the end of 2012, after the cold year of 2012, the appliance industry merchants had to clench their teeth and meet the bank's reminder orders.

The reason for this situation is that in addition to the lack of confidence in the home appliance market, many household appliance distributors and retailers in Zhejiang lack money. In the first half of this year, the storm of Wenzhou's private lending triggered a wave of running. Many companies fell into a vicious circle of mutual guarantees, unable to repay loans in time, and forcing entities to continue the tide of bankruptcy. Many businesses in the household appliance industry have been effectively controlled by slowly digesting their inventory. However, banks in Zhejiang Province have strictly controlled lending. Merchants cannot obtain new sources of funds through banks or other private channels, causing inestimable negative impact on the opening of the 2013 cold year. influences.

A person in charge of a home appliance agency in Zhejiang introduced that the bank asked the company to repay the loan as soon as possible. “Oh, it’s okay, but fortunately the quota is not large enough to let the company go bankrupt. Some companies in the province are insolvent.”

Judging from the current situation, most of the bank's new non-performing loans are characterized by regional and industry concentration. In the region, the Yangtze River Delta and the Pearl River Delta are characterized by private economy, export processing and domestic and foreign trade. From an industry point of view, manufacturing and wholesale and retail industries are the two most risky “hard hit areas”. In the first three quarters, non-performing loans of the two major industries accounted for nearly 50% of total bad loans of listed banks.

As we all know, the small and medium-sized enterprises in the Yangtze River Delta thrive, but they are also faced with the low ability to resist risks and the status of private lending experience. Various banks have taken private lending, usury, etc. as the focus of the SME business risk investigation, and have gradually increased the strength of loan collection and collection.

One person in the home appliance industry lamented that although the amount of SME loans cannot match that of state-owned enterprises and large-scale well-known enterprises, it basically depends on loans to maintain daily operations. However, since the end of the second half of the year, the terminal market has been unable to provide sufficient cash flow for merchants. Small merchant outlets have gradually been blocked, and whether they can survive the year or not has to rely on “making things happen”.

In the cold year of 2013, there was no difference between the home appliance manufacturers' policy support for channel distributors and previous years. Under the circumstance of the factory's request, the merchants promoted the Huimin model under the prepayment of subsidies, and their enthusiasm was frustrated. The second and third tier brand agents have adopted “cold treatment” for Huimin’s models in order to avoid losses caused by the factory’s failure to obtain subsidy payments.

It has been four months since the cold start of 2013. The news from traditional channels and chain stores has not made the home appliance industry optimistic. Under the premise of failing to start demand, the fragile capital chain has become a fatal injury to home appliance channel providers.