High-end beauty small home appliances need to be cautious

In October and November of 2012, beauty appliances were frequently used in new products, especially high-end products such as washing machines, nano-cosmetics, steaming face, and airbrush makeup machines. Although the price of such products is not cheap, it is still sought after by many beautiful women. An upsurge of beauty has been set off for a while. However, consumers need to be cautious when purchasing high-end beauty appliances.

One, 500 yuan monthly sales of products in the Beijing Wudaokou Hualian Commercial Building's home stores, there are four counters including beauty small appliances, including Panasonic, Philips, Braun and some domestic brands. In Panasonic beauty small appliances counters, sales staff introduced, eyelashes price is more than 100 yuan, due to low price, sales are better, one month can sell dozens of units. The price of steamed noodles is RMB 999 and the highest is RMB 3,680. It is a relatively expensive product for small beauty appliances, but it can also be sold in a month.

So, how about the cosmetic effect of this type of product? Take Panasonic's steamer as an example. According to its description on the description, the reporter learned that in just 6 minutes, nano-water vapor can penetrate deep into the skin and fully replenish water. Rapidly improve skin problems such as dry skin caused by dryness. “At the same time, the nanometer warm steam opens and deepens into the pores, which facilitates deep cleansing. The long-term use can make the skin delicate, pores 'invisible', reduce blackheads and improve coarse pores.”

The reporter noticed that among the consumers who buy products from small counters for beauty products, 20-year-old young women buy more eyelashes, while middle-aged women prefer steamed-surfacer.

The salesperson also gave the reporter an account: In order to achieve the basic replenishment effect in terms of the price of care in the beauty salon, at least the monthly card that can be used four times is worthwhile, and the monthly price of the general card is about 680 yuan. If you want to maintain skin moisture for a long time, it is estimated that you will have to set up a new year card. However, the price of a five-month card is almost enough to buy the highest steamer. Therefore, the effect and cost of steamed noodles are better than making their own facial masks or costing them at beauty salons.

In addition to traditional stores, beauty appliances sold on the Internet are even more beautifully refurbished. The promotional price of a Taiwan beauty instrument sold on Taobao was 1,498 yuan, and 93 products were sold in one month. The seller introduced that the beauty instrument can pull skin, steamed face, blackhead, wrinkle, freckle, also can use its face, cleansing, multi-effect one. Another promotional price of 1250 yuan "home ultrasound into the skin rejuvenation instrument", sold 72 in a month.

Cheaper beauty equipment sales are even hotter. In Taobao, the price of 299 yuan "color laser ultrasonic ion home beauty instrument", monthly sales reached 1405.

The reporter found that sales of beauty instruments with a price of less than 500 yuan are good. Selling a few hundred pieces a month is not a problem. Some of the better products can be sold monthly.

Second, the price difference between the same type of product 10 times Taobao shop sales of Hong Kong purchasing RF home beauty instrument, despite the expensive, still sold 16 in a month. A buyer said, "A super-beautiful beauty machine feels a lot of tightness after it is finished, and the skin is slippery. I hope the skin will get better and better."

Another "RF Time Machine" with a price of 3688 yuan sold 28 pieces in 30 days. Some buyers commented that “the pattern of the Sichuan character and the neck pattern on the forehead of the 2 finishes have faded somewhat, but other effects have not yet been seen.” However, there are buyers who say “It's magical, white and tender and shiny.” The pulling effect is obvious."

For specific results, the reporter asked the store customer service personnel as a buyer. According to customer service, “The role of the product is mainly to reorganize the collagen tissue and you can see immediate improvement.” If in doubt, she also told reporters that they can refer to the buyers’ comments.

However, similar radio frequency electric wave instrument also has hundreds of dollars of products, where is the difference? “Three-in-one with a beauty instrument RF electric wave skin” price is only 360 yuan, the seller certainly told reporters, “The effect is it's the same".

The reporter saw that, like the previous "RF radio time machine" of 3688 yuan, this product also uses "RF radio frequency technology", and its claimed effect is similar. The customer service who sells high-priced products firmly stated that "The effect is certainly not the same. One point of the price and one point of delivery, and a few hundred dollars certainly have no effect. This is the radio frequency, the best instrument at present."

In fact, the price gap between beauty and small home appliances is very common. Such as steaming face machine, the price from 50 yuan to several hundred dollars, the price is also a difference of about 10 times, and for why the price gap is so great, in addition to the product's function is different, the material is different, the seller has no more Explanation. The effect achieved is also different from person to person. Even with the same products, some consumers have shown obvious results, while others have said that they rarely saw any changes or improvements after their use.

Third, treat "fast", "fast", "efficient" to be cautious steaming face in the end there is no use? User "Wasabi" not long ago on the Internet to seek answers. The netizen “嫣芸” replied, “It still works. I bought the Panasonic model, EH2473 with negative ions, three times a week.” However, “a06094569” poured cold water on them. He said “the best Or don't use it. Everyone's skin is different. If you don't have good luck, steaming your face will not do anything but damage the structure inside your skin."

Since high-tech beauty equipment is so efficient, does it mean that it can replace the usual basic skin care?

Some experts pointed out that we must be careful about things that contain the word "quick," "quick," and "high-efficiency." After all, beauty equipment is not an invasive medical cosmetology. The effect it brings is not as obvious as a cosmetic. It is more about the enhancement of skin care products and the strength and speed of skin care. Therefore, the effects of these beauty instruments must be seen only after long-term adherence.

Of course, some people may worry about the side effects of the instrument. According to professionals, in general, home beauty equipment that appears in the beauty market, consulting equipment and operating equipment, is verified before the launch of multi-party, will not bring side effects. Consultative instruments do not have practical cosmetic effects. They emphasize the use of technology to fully understand the condition of consumers' skin and present them to consumers through data or other means. The operation of beauty equipment, if there are side effects, generally appear on the operation issues. For example, if the operator is not serious and does not understand the instrument, it will result in operational errors and adversely affect consumers.

In addition, some experts have warned that with the rapid expansion of the small beauty appliances market, it is bound to bring about some subsidiary problems. The wide variety of products and the high rate of repairs have brought difficulties to small household appliances after sales. Many manufacturers, some irregular manufacturers, in order to high profits, reduce product quality, the product is not only rough, but there is no production date and instructions on the packaging, after-sales service is not guaranteed. Beauty small appliances involve facial grooming. If you buy inferior products, some of which will harm the skin, not only will you not beautify your own role, but will also have the opposite effect.