Qian Hong: The painful choice turns gorgeously

Traditional cement companies enter the high-tech LED industry

After a painful decision, the most traditional cement products company has transformed into the international high-tech LED industry and has stood on the same starting line with domestic and foreign giants. Qianhong Cement Products Co., Ltd. has interpreted a transformation. Legendary story.

The pain of the small factory: Bao Xiaoben is still profitable

This is a small factory on the banks of the Qiantang River. After entering the cement products industry in 1988, this small factory has been in the traditional industry that does not need high technology for 20 years. It is Qianhong Cement Products Co., Ltd. Compared with some enterprises in Xiaoshan that have a production value of several billion yuan, Qian Hong is not eye-catching. However, everything is afraid of specialization, Qian Hong’s family, Shi Guangming, has been steadily and steadily, and the company has accumulated a certain amount of money.

When the company was 20 years old, Shi Guangming could not sit still. Industry competition is becoming more and more fierce, profits are getting lower and lower, and companies are faced with difficult choices. Shi Guangming, who used to be "steady", decided to take the initiative to explore a new path of transformation.

What everyone did not expect was that Shi Guangming challenged the high-tech field - LED products. Shi Guangming realized at the time that the cement pipe pile industry had faced unprecedented difficulties due to various factors. He has repeatedly visited Peking University, Tsinghua University, and the Chinese Academy of Sciences to find projects. After many investigations and investigations, he finally decided to "enter" the LED industry. At the opening ceremony of the Olympic Games, the wide application of LEDs strengthened his determination to develop the industry.

The story of LED: the hidden worry of "light industry"

LED (Light-Emitting-Diode) is a semiconductor that converts electrical energy into visible light. It is another new revolution in the field after Edison invented the electric light.

As a light source, LED has three advantages of energy saving, environmental protection and long life. The light source utilization rate is high, only 10% of the energy consumption of incandescent lamps is consumed, and 50% energy saving than fluorescent lamps. Because it uses a solid package, its lifetime is 10 times that of fluorescent lamps and 100 times that of incandescent lamps. It is a “bright industry”.

Shi Guangming's team found that behind the dazzling and brilliant LED of the Beijing Olympic Games, there is a lack of China's upstream core technology in LED, which hides the hidden concerns of the industry. The LED lamps used in the Olympic Games are mainly packaged and produced by Chinese companies, but the most powerful power chips in the value chain are basically imported from abroad.

To this end, Shi Guangming made a decision that surprised his team - to do the best, eat the entire LED industry chain. Such enterprises, Zhejiang Province, have not yet, and there are no more than five in China.

Looking to the future: to be the "aircraft carrier" in the industry

When it comes to doing it, Shi Guangming set up three high-tech companies in one breath last year, and purchased 60 acres of factory buildings to start mass production as soon as possible.

Hangzhou Haiwei Optoelectronics Technology Co., Ltd. is the first company to set up, specializing in LED epitaxial wafer and chip production. Sea Whale Optoelectronics now has a world-class technology research and development center and a set of mature production processes, and has introduced a full set of production equipment from the world's advanced level including MOCVD, striving to become the "flagship enterprise" of domestic LED upstream.

Subsequently, Hangzhou Sea Whale Display Technology Co., Ltd. and Hangzhou Hai Whale Lighting Appliance Co., Ltd. were established. Sea Whale Display is a high-tech enterprise specializing in R&D, production, marketing and service of LED backlight modules. The company has mastered the advanced technology of LED backlight front-end, and its products have reached the domestic leading level. The sea whale lighting extends the tentacles to the R&D, production and sales of LED energy-saving lighting. The products cover dozens of fields such as engineering lighting, commercial lighting and home lighting.

In order to provide the company with a steady stream of technical strength, the company has also cooperated with Xiaoshan's fourth position to train LED professionals.

For the future, Shi Guangming is full of confidence. He said: "The LED series products have made significant contributions to the promotion of energy-saving emission reduction and environmental protection while triggering the lighting revolution. LED products have begun to enter daily life, bringing hundreds of billions of big cities to hope for sea whales. The company can become an aircraft carrier in the domestic LED industry."
Edit: LC-HY

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